Senior Web Analyst (GTM/Tealium)

About the Position

We are seeking a Senior Web Analyst to join our PT Web Tracking & Insights team. The role focuses on implementing, maintaining, and optimizing website and app tracking solutions using tag management systems (Tealium IQ and Google Tag Manager) and Google Analytics 4 (GA4). This is not a frontend web development role: the focus is purely on tracking implementation, data collection, and analytics enablement.

Responsibilities

• Implement and configure tracking tags, triggers, and variables within Tealium IQ and Google Tag Manager
• Design and maintain GA4 event tracking, custom dimensions/metrics, and channel groupings
• Test, validate, and troubleshoot tracking implementations in collaboration with web development teams
• Integrate and maintain marketing pixels (Meta, Google Ads, Bing, Floodlight) via tag management system
• Coordinate with media agencies to test and validate marketing pixel implementations
• Document tracking setups and maintain clear implementation guidelines

Requirements

• 5+ years of hands-on experience with Tealium IQ and/or Google Tag Manager
• Strong working knowledge of Google Analytics 4 (GA4)
• Proficiency in JavaScript for tag customization and debugging
• Understanding of HTML and CSS to interpret page structure and support debugging
• Understanding of dataLayer design and event-driven data tracking
• English proficiency at B2 level or higher

Nice to Have

• Understanding of digital marketing technologies and consent management

We Offer

• Work on a flexible schedule remotely or from any of our comfortable offices or coworking spaces in Ukraine
• Receive the necessary equipment to perform your work tasks
• Change projects and technology stacks within EPAM
• Gain experience in various business domains (Insurance, E-commerce, Healthcare, Finance, Travelling, Media, Artificial Intelligence, and more)
• Relocation opportunities may be available for eligible candidates, depending on the role and openings at other EPAM locations
• Participate in volunteer, charity programs and communities (both technical and interest-based)
• Focus on your professional growth:
  • Plan your individual career path together with your manager
  • Receive regular feedback from colleagues
  • Improve your English for free with certified teachers (Speaking Clubs, client interview preparation courses, etc.)
  • Get the opportunity to undergo free training and certification in AWS, GCP, or Azure Clouds
  • Use the internal E-learn training program (18,200+ specialized training and mentoring programs)
  • Access corporate accounts on LinkedIn Learning, Get Abstract, and other partner resources
  • Study at EPAM Solution Architecture School with practicing architects
  • Develop as a leader, join Delivery Management, Resource Management, Leadership Essentials school, and more
  • Participate in internal communities (500+ meetups, technical discussions, brainstorming sessions, online events, and conferences annually)

Benefits

• Vacation and sick leave (including sick leave without a medical certificate)
• A wide range of Voluntary Medical Insurance programs providing both medical treatment and various preventive options (including sports activities)
• Medical insurance for family members at corporate rates
• Company support during significant life events (childbirth or adoption, marriage, etc.)
• Support for psychological comfort: discounts on services from mental health specialists or coaches, thematic training
• E-kids program - a free programming language training program for EPAMers' children