(Senior) Website Analyst (w/m/d) E-Commerce Management

About the Position

IONOS is seeking a Senior Website Analyst for E-Commerce Management to join their team in Karlsruhe, Germany. This role involves analyzing customer journeys and generating actionable insights to drive growth.

Responsibilities

• Data Strategy & Ownership: You will be responsible for the holistic analysis of the customer journey in our online shop and define the KPIs that measure our success.
• Insight Generation: You will provide more than just numbers, but "Actionable Insights." You will identify friction points in the funnel and derive concrete optimization proposals for E-Commerce Management.
• Testing & Personalization: You will be a sparring partner for our Conversion Optimization Team (CRO), accompany A/B tests statistically sound, and evaluate their impact on the CLV (Customer Lifetime Value).
• Tracking Architecture: Together with Data Engineering, you will ensure precise tracking (client- & server-side) and maintain the highest data quality in a post-cookie era.
• Stakeholder Management: You will prepare complex analyses for management (department heads) so that they serve as a solid decision template.

Requirements

• More than 5 years of experience in Web-Analytics or Digital Analytics, ideally in a high-traffic E-Commerce environment or with a SaaS provider.
• Proficiency with common tools (e.g., Adobe Analytics, Google Analytics 4, Matomo). SQL is standard, and experience with BI tools (e.g., Tableau, Looker) is required.
• A deep understanding of attribution models, customer journeys, and web technologies (HTML, JS, CSS).
• A critical mindset and the drive to proactively improve processes.
• Ability to convey complex issues precisely and convincingly in German and English.

We Offer

• Hybrid work model with the possibility of working from home.
• Flexible working hours through trust-based working time.
• Subsidized canteen and various free beverages at some locations.
• Modern office spaces with excellent transport links.
• Various employee discounts for activities and products.
• Employee events such as summer and winter parties, as well as workshops.
• Numerous opportunities for further training and development.
• Various health offers, such as sports and health courses.

About the Company

At IONOS, we don't just manage servers; we shape the digital future for over 6.2 million customers worldwide with our solutions. As Europe's leading hosting provider and pioneer of independent cloud solutions, we are building a next-generation infrastructure: from sovereign cloud architectures and high-performance GPU clusters to integrated AI automation tools.

What drives us: Digital decision-making freedom for Europe and real impact for small and medium-sized enterprises (SMEs) as well as large companies. We work in agile teams, rely on transparent structures, and believe that excellence and innovation only arise from genuine teamwork.

Ready for your next step? Become a part of IONOS and grow with us.