SEO Specialist - Dutch speaking

About the Position

Picnic is looking for a Dutch-speaking SEO Specialist with a passion for optimizing websites for better search engine visibility. You understand the complexity of technical SEO and have the drive to implement impactful improvements. Do you enjoy working in an international team and getting energized by growing the Picnic website into the most important customer acquisition channel? Read on!

Responsibilities

• SEO Strategy Development: Develop and implement SEO strategies aimed at increasing organic traffic and improving search engine positions.
• SEO Research: Conduct in-depth keyword research to identify opportunities and ensure that content aligns optimally with search intent and relevance.
• Technical SEO Optimization: Analyze and improve the technical aspects of our website, such as site structure, crawlability, indexability, and page speed.
• Collaboration: Work closely with web developers and UX/UI designers to implement technical SEO improvements and ensure best practices for websites.
• Content Optimization: Collaborate with the content team to optimize and implement content for search engines, without compromising brand tone and user experience.
• Performance Monitoring: Use SEO tools to monitor performance, track keyword rankings, analyze backlinks, and identify improvement opportunities.
• Reporting: Regularly prepare reports on organic search performance and advise on optimization strategies.

Requirements

• Education: Completed MSc. degree in Marketing, Business Administration, Analytics, or similar.
• Experience: Up to 2 years of experience as an SEO Specialist in a customer-facing brand and international environment.
• Technical Skills: In-depth knowledge of technical SEO, including site structure, crawl management, structured data, and mobile-first indexing.
• Tools: Hands-on experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, and Screaming Frog.
• Technical Implementation: Ability to independently implement technical changes on websites (experience with CMS systems).
• Languages: Fluent in Dutch and English; knowledge of French or German is a plus.
• Skills: Strong analytical skills and the ability to interpret complex data, identify trends, and translate them into effective SEO strategies. Excellent communication and collaboration skills to work effectively with multidisciplinary teams, including developers, designers, and content creators. Independent, meticulous, and driven to continuously improve website performance and user experience.

Picnic Perks

• 🥗 Fresh Lunch, Coffee, and Snacks: Our office has a coffee bar with our own baristas, chefs who prepare a delicious, fresh lunch daily, and snacks and fruit to keep your energy levels up!
• 🚵🏼 Discount on Health Insurance & Bike Plan: We work with health insurer CZ, giving Picnic employees a discount of 5% to 15% on CZ insurance packages. Additionally, through our partnership with Lease a Bike, you can lease a new (e-)bike at a discount, which you can even take over later!
• ✍🏼 Learning & Development: At Picnic, you have all the space to develop yourself further. We offer personal growth opportunities with Lepaya courses, Academy trainings, and more. Prefer to work on your mental well-being? With OpenUp, you get free access to professional psychologists and various trainings.
• And More: At Picnic, you get 25 vacation days, travel reimbursement, and a pension plan. We also provide a phone and laptop!

About the Company

This is Picnic. Tech. Operations. Graduate programs. Teams.