SEO Specialist (SEO + GEO/AEO)

About the Position

SEO Specialist (SEO + GEO/AEO)

Panem Digital Agency is a large team of SEO professionals, contextual advertising experts, content masters, and marketing gurus. Our mission is to help companies grow, develop, and increase profits. Our clients are businesses from Ukraine, USA, Europe, Canada, Netherlands, and the UK. We work exclusively with white niches: IT, e-commerce, Real Estate, Beauty, medical equipment, etc.

At Panem, we value simplicity and openness, believing that the best ideas are born in a friendly atmosphere where everyone feels comfortable expressing their thoughts. Our culture is one of continuous development: new skills, knowledge, and professional growth. For us, the process is equally important: honesty, respect for colleagues and clients is our philosophy. We also love to relax after work with billiards, foosball, or monthly team-building events!

We are growing and looking for talented and promising SEO Specialists who want to build a career in a strong agency and work with clear processes and results.

Responsibilities

• Conducting client website audits (SEO, usability, technical).
• Creating and implementing promotion strategies.
• Forming the semantic core of the project.
• Increasing website visibility through link building.
• Optimizing website structure.
• Competitor analysis.
• Developing recommendations for increasing conversion rates.
• Creating tasks for copywriters and programmers.
• Writing project specifications: what will be done once; what needs to be done monthly; what actions are necessary to achieve the goal.
• GEO/AEO (generative visibility)
• Adapting content and structure for Answer Engine logic: "short answer" at the beginning, logical blocks, clear definitions/steps, consistent terms throughout the site.
• Building and maintaining an entity-first content structure: entities, their properties, and relationships between pages.
• Working with structured data (schema / JSON-LD): relevance, completeness, logic of types, quality control.
• Enhancing content trust (E-E-A-T): sources, authorship, factual consistency, updates.
• Monitoring "visibility in answers" in generative systems (practical level): where the brand/pages are mentioned, where they drop out, which topics/pages need to be strengthened.
• How we will measure success (indicative metrics): organic visibility and traffic (brand/non-brand); positions and share of visibility in priority clusters; impact on conversions (considering set goals); quality of the technical base: indexing, structure, errors, coverage; AI visibility (GEO/AEO): frequency/stability of mentions and citations of the brand/pages in generative answers, coverage of "user questions".

Requirements

• Experience with classic SEO.
• Clear understanding of Google Search principles and ranking factors.
• Experience with search and technical optimization of sites (from 6 months).
• Successful examples of work with organic traffic.
• Ability to work with Ahrefs / Screaming Frog.
• Ability to set goals through analytics and GTM.
• Meticulousness in working with large amounts of data.
• Deep understanding of Google Spreadsheets.
• Ability to work in a team and focus on results.
• GEO/AEO (promotion in generative AI systems)
• Understanding how generative search and "answers instead of links" work (ChatGPT / Perplexity / Gemini, AI Overviews, etc.).
• Ability to prepare easily citable content: short precise blocks, definitions, comparisons, FAQ, tables, instructions.
• Understanding of the entity-first approach and how it enhances relevance.
• Basic understanding of E-E-A-T as a trust system: expertise, experience, authorship, sources, consistency of information.
• Practical understanding of the role of structured data (schema / JSON-LD) for content and page interpretation.
• English at least Intermediate level.
• And most importantly - ready to learn, work in a team, and grow 🚀

Nice to Have

• Completed SEO/PPC courses.
• Experience with CRO/UX (improving conversions based on data).
• Experience with structured data deeper: schema types, entity linking, error checking.
• Basic understanding of rendering/indexing (JS, SSR/CSR).
• Ability to formulate hypotheses and test them through metrics, not "feelings".

We Offer

• Real tasks and projects that will develop you as an SEO specialist;
• Support from mentors and colleagues (we are for healthy communication and are always ready to help);
• Stable salary with regular reviews (Performance review at least twice a year);
• Access to free courses from Panem, partial compensation for training, webinars, and conferences for professional development;
• Cozy office with a private yard in Lviv with uninterrupted Wi-Fi, coffee/tea, billiards, foosball, and board games, as well as a friendly atmosphere and regular team-building events paid by the company;
• Paid vacation, additional weekends, and reduced days on holidays.

Schedule: full-time (Mon-Fri), from 9:30 to 18:30, where 7 working hours, 1 hour for lunch, and 1 hour for training, weekends - Saturday and Sunday. After the probation period - the possibility of working in a hybrid format (office/remote). We are also ready to consider a remote collaboration format.

Our recruitment process: interview with a recruiter → interview with the team leader → offer.

If you dream of working in a Dream Team, realizing yourself professionally, improving your skills, and becoming an excellent specialist in the field of Digital Marketing - send your resume to [email protected] or in TG @recruiter_panem

Apply for the vacancy

79066 Uhorska St. 14, Lviv

097-847-51-46

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