Job Description, Responsibilities & Requirements
About the Position
SMM Manager
We are seeking a Senior SMM Manager to join our dynamic team in Poland, Portugal, Romania, Serbia, or remotely. If you have a passion for social media marketing and a proven track record in developing and executing effective strategies, we want to hear from you.
Responsibilities
- Develop and own the SMM strategy, including KPIs, OKRs, and roadmap.
- Build and optimize social media customer journeys and conversion funnels.
- Launch and scale new social platforms, formats, and audience growth initiatives.
- Generate, prioritize, and validate growth hypotheses using structured frameworks.
- Establish analytics, attribution, UGC, and community management systems.
- Define and evolve the brand’s tone of voice, content standards, and editorial guidelines.
- Manage audience research, brand reputation, and crisis communication activities.
- Present performance, insights, and strategic recommendations to leadership.
Requirements
- 3+ years of SMM experience, preferably in iGaming, betting, or other digital-first industries.
- Proven experience developing and executing SMM strategies aligned with business goals.
- Strong understanding of social media platforms, content marketing, community management, and audience growth.
- Experience with analytics, attribution, customer journeys, and growth experimentation.
- Strong strategic thinking, analytical skills, and stakeholder communication.
Nice to Have
- Experience with digital-first industries such as iGaming or betting.
We Offer
- An exciting and challenging job in a fast-growing business group.
- The opportunity to be part of a multicultural team of top professionals.
- Great working atmosphere with passionate experts and leaders.
- Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan, or the option to work remotely.
- Modern corporate equipment based on macOS or Windows and additional equipment provided.
- Paid vacations, sick leave, personal events days, and days off.
- Corporate health insurance program for your well-being.
- Referral program to enjoy cooperation with your colleagues and get bonuses.
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
- Rewards program for mentoring and coaching colleagues.
- Free internal English courses.
- In-house Travel Service.
- Multiple internal activities: online platform for employees with quests, gamification, presents, news, RedCore clubs for movie/book/pets lovers, special office days dedicated to holidays.
- Company events and team buildings.
About the Company
Join PIN-UP and take your career to the next level. Create trends, don’t follow them. Be part of a fast-growing business group with a friendly culture and a success-driven mindset.
Apply Now and let’s create trends together!