Social Media Analyst

About the Position

We are seeking a results-driven Social Media Analyst to manage our social media operations and develop rewarding marketing initiatives. The candidate’s main objective will be to boost the company’s online presence and increase brand awareness through lucrative social media strategies and campaigns.

The ideal candidate should have a deep understanding of various social media networks and how they operate as well as familiarity with Search Engine Optimization (SEO) for online content. Tech-savvy individuals with a strong interest in current trends in digital technologies are encouraged to apply.

Responsibilities

• Evaluate user engagement (e.g. click-through and bounce rates) and report on web traffic from all platforms.
• Generate and promote SEO strategies, including optimizing keywords in content marketing projects.
• Determine our target audience behavior and recommend ways to increase our target audience.
• Establish a cohesive strategy across all social networks to increase brand awareness.
• Liaise with the Social Media Manager and the marketing department to design advertising campaigns.
• Respond to customers' and followers’ queries and comments in a timely manner.
• Train other staff members on their social media activity (e.g. how to respond to comments and questions by customers and what to share on personal or company accounts).
• Track emerging social media trends and tools to determine how they can be integrated into our company’s strategies.
• Set up and nurture social media platforms and their specific communities and audiences.
• Research and execute social media tools daily in support of clients’ social media strategy and update whenever necessary.
• Oversee and help to create content for use on social media channels such as video briefs, consumer case studies, blog posts, among others.

Requirements

• Previous work experience as a Social Media Analyst, Social Media Coordinator or similar role.
• Proven work experience with social media platforms and digital marketing campaigns.
• In-depth knowledge of keyword research, SEO and Google Analytics.
• Proficiency in working with social media management tools, like Buffer and Hootsuite and monitoring tools such as Google Radian 6, Traackr, Social Mention, Twitter Search, and others.
• Proven experience with website analysis using various analytical tools.
• Conversant with online content (experience with WordPress and content management systems is preferred).
• Ability to identify target audience preferences and trends.
• Strong communication, time management, and multitasking skills.
• BSc in Marketing, Communications, or a related field.
• Additional qualifications in digital technologies or social media management is a plus.

We Offer

• Competitive salary
• Full-time position
• Opportunity for professional growth

About the Company

[Company description if present]