Social Media Content Creator

About the Position

Social Media Content Creator

Lisbon, Portugal

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About the Role & Team

We are looking for a creative, agile, and trend-obsessed Social Media Content Creator based in Portugal to bring our global brand to life across local digital channels.

This role is 100% focused on end-to-end content production-from ideation and scripting to capturing, editing, and optimizing native content for Instagram, TikTok, YouTube, Facebook, and Reddit. If you live and breathe short-form video, know what makes content go viral in Portugal, and can turn brand stories into engaging mobile-first content, this role is for you.

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Responsibilities

• End-to-End Content Production: Concept, shoot, and edit high-quality, native short-form videos (Reels, TikToks, YouTube Shorts) and visual assets tailored specifically to the Portuguese audience.
• Agile & Reactive Content Creation: Stay ahead of local social media trends, viral audio, formats, and memes in Portugal to rapidly produce timely, reactive brand content.
• Brand Localization & Visual Storytelling: Adapt global creative guidelines into authentic, culturally relevant local content while maintaining brand consistency and tone of voice.
• Platform-Native Optimization: Tailor content assets specifically for each platform’s unique formats, features, and specs (e.g., TikTok trends, Instagram carousel design, YouTube Shorts pacing, Reddit-friendly visuals/copy).
• Creative Collaboration: Partner closely with the Madrid Regional Hub and local strategists to translate campaign briefs into monthly content calendars and campaign executions.
• Asset & Footage Management: Organize and manage raw media, brand templates, visual assets, and content libraries for seamless distribution across platforms.

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Requirements

• Proven experience as a Social Media Manager, Community Manager, Video Editor, or Content Creator for brands or influencers;
• Deep, native understanding of TikTok, Instagram (Reels), YouTube (Shorts), Facebook, and Reddit;
• Social Storytelling skills with the ability to script, film, and edit short-form vertical videos built around retention, strong hooks, and trend integration;
• Proficiency in video editing software such as Adobe Premiere Pro, After Effects, or mobile-first tools like CapCut;
• Adaptability and speed, with comfort in fast-moving content cycles, quick iterations, and testing new ideas on the fly to drive relevance;
• Native-level Portuguese speaker with strong written and spoken skills, alongside professional fluency in English or Spanish.

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We Offer

• Opportunity to work with a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth.
• Hybrid work approach, with teams in the office an average of four days a week.
• A supportive and inclusive work environment that fosters creativity, collaboration, and connection.

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About the Company

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai, and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.