Social Media Manager

About the Role

We're looking for a Brand Social Media Specialist who lives and breathes social platforms. This role is about crafting snappy, humorous, and insightful copy that captures attention, drives engagement, and truly reflects Ahrefs' distinct brand voice across all our social channels. If you instinctively know the right meme, caption, or trend to jump on, and can translate complex ideas into shareable, human-centric content, you'll thrive here.

Responsibilities

• Own our social media presence, defining and executing the daily content strategy across key platforms like X/Twitter, LinkedIn, YouTube Community, Instagram, and Reddit.
• Translate our brand's unique voice into engaging, platform-specific copy that ranges from witty and humorous to insightful and straightforward.
• Stay relentlessly up-to-date with social media trends, platform changes, and emerging formats, ensuring Ahrefs' content is always relevant and ahead of the curve.
• Develop and curate a steady stream of original social content based on company news, product updates, industry insights, and broader cultural moments.
• Repurpose longer-form content (blog posts, videos) into concise, compelling social-first formats designed for maximum shareability and impact.
• Experiment with new content types, hooks, cadences, and storytelling approaches to continuously optimize engagement and reach.
• Collaborate with the broader marketing team, product, and content creators to ensure social messaging aligns with overall brand campaigns and objectives.
• Monitor social performance and engagement metrics to understand what resonates and adapt strategies accordingly.

Requirements

Must have:

• Proven experience managing social media for a brand, demonstrating a deep understanding of platform nuances and audience behaviours.
• Exceptional command of language with a portfolio showcasing your ability to write concise, engaging, and often humorous social copy.
• A natural instinct for current internet culture, trends, and the ability to leverage them authentically for brand communication.
• Strong editorial judgment and the ability to turn complex or technical topics into simple, compelling social content.
• Self-driven and autonomous: you can identify opportunities, execute ideas, and iterate without constant oversight.

Nice to have:

• Experience working in the SaaS industry or with B2B tech brands.
• Familiarity with Ahrefs' tools and the SEO/marketing landscape.
• Skills in basic image/video creation or editing for social media.

What Success Looks Like

In 6 months: You'll have established a clear, consistent, and engaging voice for Ahrefs across our primary social channels. Our social engagement will show a noticeable uptick in likes, shares, comments, and conversation quality. You'll be actively contributing fresh, timely ideas to our content calendar, and your ability to spot and capitalize on relevant trends will be evident.

In 1 year: Our social media presence will be a significant and growing channel for brand awareness and lead generation. You'll have demonstrably increased our social media exposure, engagement rates, and follower count across all key platforms, directly correlating with an increase in qualified leads and product market growth initiatives. You'll be seen as the go-to expert for all things social at Ahrefs, innovating and pushing our brand boundaries.

Why Ahrefs?

At Ahrefs, we believe in empowering people to do their best work without micromanagement. You'll have the autonomy to make smart decisions and truly own our social media voice, directly shaping how millions of marketers and businesses perceive our brand. We're a remote-first, async company that values honesty, results, and simple solutions over complex ones. Come join a smart, collaborative team where your words will make a real impact.

About the Company

We are Ahrefs, a company that builds awesome SEO tools and creates in-depth educational materials to help hundreds of thousands of digital marketing professionals around the globe succeed at their jobs.

Our marketing team is small for a company our size, so you’ll be well-placed to make sizable contributions to the company’s success instead of being a small cog in a giant machine where your work hardly ever gets noticed.

We most value marketers who have the ability to figure things out independently, do their own research, and enjoy running crazy experiments.

Our motto is first do it, then do it right, then do it better.

Locations

• Palo Alto, CA, US
• Cambridge, MA, US
• Singapore

Hiring Process

Application

Simply apply for the relevant role on our careers site.

Recruiter Screen

Speak with our recruiter to find out more about Ahrefs, our teams, culture, and get some hints on the process ahead.

Take Home Task

The nature of the task depends on the role you're applying for - the recruiter will guide you through it. We don't really set strict deadlines or make the tasks too arbitrary. We try to make them fun!

Interview

These are fairly unstructured technical discussions - a chance for us to learn more about you, and for you to learn more about our teams and work. There's no LeetCode, coding puzzles, or whiteboard exercises.

Offer 🎉

Relax, the pressure's off! No more interviews, no more tasks. Just look forward to joining the team!