Social Media Manager (all genders)
Primary stack
Nice to have's
Job description
About the Position
Social Media Manager (all genders)
Augsburg, Berlin, Remote
Voll- oder Teilzeit
Festanstellung
About the Role
As a Social Media Manager (all genders), you will be at the heart of content creation: planning, producing, and transforming trends into high-performing short videos. You will manage the accounts of your projects from idea to reporting, staying close to the community. At MAI, you will work closely with our influencer and performance teams.
MAI is a strong group with eight agencies located in Hamburg, Berlin, Paderborn, Cologne, Augsburg, Munich, and Vienna – united by shared goals, mutual exchange, and collaboration across locations. Wherever you start with us, you will be part of your local team and simultaneously part of MAI.
Responsibilities
- Manage project accounts end-to-end: editorial planning, ideas, content creation, distribution, community, and reporting. Your standard is a consistent brand appearance according to the content and channel strategy.
- Research trends, target groups, competition, and content. You know how to activate target groups.
- Develop formats that create reach, community, and brand relevance. You quickly translate trends and cultural moments into content. You test new formats and tools.
- Develop short videos from concept to shooting to editing, produce yourself or coordinate with external partners.
- Write and edit for different platforms and brand voices, ensuring tonality and quality.
- Actively manage the community: monitoring, moderation, interaction, and relationship building. You coordinate requests with the relevant departments. You initiate mechanics like Q&As or challenges and respond to pain points from comments and DMs.
- Handle escalations and crises: categorize, forward, document, and respond in coordination. For this, you create and maintain response guidelines.
- Serve as the interface to our influencer marketing and paid media teams and coordinate creator collaborations and social ads.
- Be responsible for the social KPIs of your projects. You observe the market, platforms, and competition, provide data-based recommendations, and present results.
- Design workflows for briefings, approvals, publishing, and asset management.
- Onboard junior colleagues, brief them, and ensure smooth handovers, e.g., for off-hours and substitutions.
Requirements
- At least 3 years of experience in social media management in an agency or on a brand side, with hands-on responsibility for always-on accounts.
- Familiarity with platforms and their mechanics, especially TikTok, Instagram/Meta, YouTube, and LinkedIn. Editorial processes and community dynamics are your daily routine.
- Experience in setting up or significantly developing channels or communities.
- A good sense for trends, content, and brand communication. High standards, yet quick.
- Structured work with a high quality standard and the ability to see where improvements can be made.
- Proficiency with social media management and social listening tools, moderation workflows, and response guidelines.
- Expertise with Adobe Creative Cloud, Canva Teams, Premiere, or CapCut.
- Natural use of AI and bringing ideas on how to improve processes with it.
- Fluent in German and good English.
- Mandatory: Send us work samples of your short videos.
Nice to Have
- Experience with other social media platforms and tools.
We Offer
- Flexibility that fits your life. We trust you and give you the flexibility you need – with flexible working hours, mobile working, and workations.
- Responsibility that creates impact. With us, you are not just involved. You get the space to drive topics independently, shape decisions, and create real added value with your work.
- Development that takes you further. We share knowledge, learn from each other, and invest in your development – with individual training, conferences, and room for new perspectives.
- Collaboration on equal terms. Respect, reliability, and honest communication characterize our interactions. We combine our strengths and work across teams and locations towards common goals.
- Shared experiences that connect. Company parties and team events also create space for exchange and shared moments outside of the workday.
- Health that matters. Our WorkLifePortal supports you in your mental and physical health. With our occupational pension scheme including employer contributions, we also think ahead together.
- Extras that make everyday life better. With JobRad, you are on the move sustainably, through Corporate Benefits you receive attractive discounts, and in our MAI offices, free drinks, snacks, fruit, and muesli await you.
About Us
We are MAI. We combine strategy with implementation, technology with creativity, and digital possibilities with real business impact.
For this, we bring together specialized expertise, think partnership, and act pragmatically with a clear claim: to create solutions that work.
Do you want to not just be part of it, but take on responsibility and create impact? Do you value honest exchange on equal terms, share your knowledge, and believe that the best results are achieved together? Then bring your perspective and your strengths to MAI and shape with us what comes next.
© Leonex. This job description was sourced from the employer's public career page. TheJob is not the employer — we index the posting and route candidates to the source. All content rights and hiring decisions belong to the employer.