Social Media Manager, Growth Marketing

About the Position

AppLovin is seeking a Social Media Manager, Growth Marketing to drive advertisers to their platform through social accounts. Based in Los Angeles/Santa Monica, CA, this role is pivotal in expanding AppLovin's reach and impact in the ad platform space.

About the Role

AppLovin is one of the largest and fastest-growing ad platforms in the world. Brands of all sizes use AppLovin to grow their businesses - from small ecommerce brands rapidly growing by tens of millions in revenue annually, to large companies that do billions in revenue. Most consumer brands just haven't discovered AppLovin yet, or don't understand how it can transform their business. Your job is to drive advertisers to AppLovin through our social accounts.

Responsibilities

• Run our social accounts. Own X, LinkedIn, YouTube, and Instagram day to day - what goes out, when, and why.
• Figure out what content lands and ship it. Charts, threads, videos, webinars, livestreams, whatever wins. Pull from our first-party advertiser data, customer voices, new product features, and the broader market.
• Engage, don’t just broadcast. Jump into the conversations where brands and builders already are. The accounts should feel alive, not scheduled.
• Ship fresh content weekly. Measure performance and home in on what lands and stop doing what doesn’t.
• Find ways to amplify content such as partnering with influencers and brands.

Requirements

• You have built something that went viral. A tweet that broke 10M views, a podcast that hit, a video that broke 1M, a Substack that scaled past 10k subs. You are a storyteller first.
• You can build from scratch on your own, and you also know how to partner with designers and video teams when something deserves a bigger swing.
• You are extremely online and obsessed with what builders are shipping right now. AI agents, indie tools, viral consumer apps, breakout DTC brands. You know who is making them, why they are working, and why their posts are blowing up.
• (BONUS): You are fluent in Claude Code and agentic AI tools. You build things with them - sites, tools, workflows, content. Not just chat with them.

We Offer

• Competitive salary: $170,000 - $243,000 USD
• Equity eligible
• Health Insurance: Medical, Dental, Vision, Life, Disability
• Retirement Benefits: 401(k) Retirement Plan
• Paid Time Off: Unlimited Discretionary Time Off
• Paid Holidays: 10 paid holidays per year
• Paid Sick Leave: 80 hours per year

About the Company

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com.

AppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics.

Application Process

To apply, please submit your resume and cover letter online. The application window is expected to close within 30 days of the posting date. All questions or concerns about this posting should be directed to [email protected].

For assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send us a request at [email protected].