Social Media Manager (On-site)
Primary stack
Job description
About the Position
Social Media Manager (On-site)
Berlin
Vollzeit
Festanstellung
About the Role
At Cloover, we are building the operating system for the energy transition: a platform that helps thousands of installation companies in Germany and Austria sell more, plan faster, and deliver better. We are profitable, growing to over $350 million in revenue, and just starting in the UK, France, and Poland. What we need now is someone who will make this story visible every day. As a Social Media Manager, you will develop our channels into real growth levers. You will reach installers and homeowners on LinkedIn, Instagram, Facebook, TikTok, and YouTube, ensuring that Cloover is recognized in the industry as the company where everyone wants to work and collaborate. You will be the first person to focus exclusively on social media for us. You will set the standards.
Responsibilities
- Develop and manage the social media strategy for LinkedIn, Instagram, TikTok, and YouTube – with clear goals per channel and target audience (installers, homeowners, talent)
- Plan, produce, and publish content end-to-end: editorial plan, copy, short videos, reels, carousels – together with our graphic designer and content/AI manager
- Turn daily happenings at Cloover into content: partner successes, product launches like dynamic electricity tariffs, team and founder stories, market entries
- Write as a ghostwriter LinkedIn posts for our CEO and the management team – in their voice, with their positions, in their rhythm
- Deliver creatives and copy for paid social to the demand generation team; campaign control is there, creative input is yours
- Build community: respond to comments and messages, activate partners and employees as multipliers, and recognize trends in the solar and heat pump industry early
- Measure what works: reach, engagement, follower growth, leads from social – with monthly reporting and clear learnings for the next quarter
- Use AI tools for idea generation, editing, and scaling – and show the team what you can do
- Work closely with sales, demand generation, and people to ensure social media contributes to pipeline, partner activation, and recruiting
Requirements
- 2–4 years of experience in social media management, ideally in a start-up or scale-up with B2B and B2C target audiences
- Proven success in building at least one channel – you can show the numbers you moved
- You think strategically: you derive which channels, formats, and messages truly contribute to pipeline, brand, and recruiting from company goals – and also say what we should leave out
- You have written for others: founder, executive, or personal brand content, where the person's voice fits
- You write copy that stops people, and you recognize a good video before it's finished; basic knowledge in CapCut, Canva, or Adobe
- You work data-driven, know the analytics of the platforms, and draw conclusions from them
- High level of self-responsibility: you don't need a briefing for every post and bring your own ideas
- Fluent in German, very good English
- You are in Berlin and like working in the office. We are deliberately office-first – decisions are made in real-time, and your team is right next to you
Nice to have (but not mandatory)
- Experience with employer branding
- Knowledge of the energy, solar, or heat pump market
- Experience with paid social creatives and HubSpot
Not all requirements met? Apply anyway. We hire based on potential and perspective – qualifications are a starting point, not a limit.
Our Process
We are transparent and respect your time:
- Intro call (30 min.)
- Interview with your hiring manager (30 min.)
- Case study (prepared at home, approx. 60 min. live: a monthly content plan for one of our channels plus a post you produce yourself)
- Offer & contract
Why Us?
- Performance-based compensation. Strong base salary and a bonus tied to real results. Recognition comes when it's earned, not just at the end of the year.
- AI-first & unrestricted. Unlimited enterprise AI, no caps, no approval process. Every role, every team. Routine work disappears so you can focus on what truly requires human judgment.
- Real responsibility for a real mission. From day one, you will shape decisions that directly affect thousands of installer partners in Germany and Austria. We are not just building software. We are driving the energy transition across Europe.
- Faster growth than elsewhere. You will work alongside the founding team and top-tier investors. If you ever want to start your own company, this is the place to be.
Perks & Benefits
- Latest Apple hardware in our office in Prenzlauer Berg
- 25 vacation days
- €500 per year budget for further education
- WHOOP Peak included. After six months with us, we will fully cover your WHOOP Peak membership
- Urban Sports Club (M) membership
- Germany Ticket, fully covered
- Cloover electricity tariff: our own green electricity tariff, we cover the monthly base fee
- Free lunch every day in the office (via Bella&Bona)
- Free dinner every day in the office (via Wolt)
- Fully equipped kitchen with breakfast, snacks, and drinks
- Team events with €50 per person and month
- Employee discounts via Corporate Benefits and FutureBens
About Us
At Cloover, we are building the AI operating system for the energy transition: a platform that helps thousands of installation companies in Germany and Austria sell more, plan faster, and deliver better. We have secured $1.32 billion in funding: $1.3 billion in committed external financing and a Series A round of $22 million. We are just at the beginning of our European expansion.
We are a high-performance team that works with purpose. We take full responsibility for our work, discuss ideas intensively, pull together, and implement without hesitation. Here, the hierarchy does not win, the best idea does. Speed is not a goal we strive for, but the way we work.
And we are AI-first from the ground up. We do not experiment with AI, we are built with it. Tech delivers faster because AI prototypes before we build. Sales closes more because outreach is personalized at scale. Finance tests scenarios in real-time. People & Culture builds processes in a fraction of the time. No matter the function: AI is what makes us outperform our weight class, and it is a skill you will develop faster here than almost anywhere else.
We believe that the energy transition belongs to everyone, and that includes our team. We are international, goal-oriented, and consciously inclusive. We hire based on potential and perspective and welcome people of all backgrounds, identities, and experiences.
Does this sound like your kind of challenge? Then apply below.
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