Social Media Planner (Mobile Apps)

About the Position

We are seeking a Social Media Planner (Mobile Apps) to join our team in Kyiv, Ukraine. This role involves managing media buying and user acquisition for mobile apps, with a focus on social media advertising, ASO, and DSP.

Responsibilities

• Manage day-to-day relationships with existing clients and onboard new clients.
• Provide proactive consulting for key accounts, offering expert advice on media planning and strategy.
• Understand client needs and expectations, oversee the creation, implementation, and optimization of client's performance across multiple platforms.
• Monitor campaign performance and develop strategies for improved engagement in collaboration with the business development team and cross-department.
• Troubleshoot and resolve issues by working with internal and client teams.
• Guide clients to maximize their ROI and upsell.

Requirements

• 3–5+ years of experience in Media Buying and/or User Acquisition in mobile apps.
• Proven Media Planning experience.
• Deep expertise in advertising on Social media traffic (Meta, TikTok, Snapchat, NewsBreak), ASO, DSP.
• Experience managing monthly budgets of $100K+ (either through direct media buying or proactive optimization).
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Solid understanding of tracking implementation for mobile apps.
• Knowledge of MMP platforms: AppsFlyer, Adjust, Singular.
• Experience in client support, scaling strategies, and growth hacking.
• Comfortable with daily client communication, including online calls.
• Excellent written and verbal communication skills, with the ability to clearly present complex information.
• Strong organizational and structured approach to work, with the ability to analyze data and make informed decisions.
• Proactive, goal-driven, and motivated to grow within client-facing roles.
• Upper-Intermediate English or higher.

Nice to Have

• Certifications such as AppsFlyer, Meta Media Planner, or Media Buyer Professional.

Work Schedule

• Three time slots of working hours in the office: from 11:00 to 20:00, from 12:00 to 21:00, or from 13:00 to 22:00 (EEST Time Zone).

We Offer

• A transparent motivation and rewards system. Compensation package: Fix rate + % of profit.
• 20 working days of Time off + 3 Free days + 3 days of Health-related absence per year.
• English classes tailored to your current level.
• Modern, well-equipped office in Kyiv, complete with lunches/snacks and coffee.
• Increasing the professional level with courses, training, certifications, and conferences.

About the Company

Point2Web is a company based in Kyiv, Ukraine, dedicated to providing innovative solutions in the digital space. We are committed to fostering a collaborative and growth-oriented work environment.