Social Media Strategist, League of Legends (12 Month Contract)

About the Position

Social Media Strategist, League of Legends (12 Month Contract)

Berlin, Germany

Join Riot Games as a Social Media Strategist for League of Legends in Berlin, Germany. Drive impactful campaigns and connect esports with broader publishing priorities.

Responsibilities

• Partner with EMEA Publishing teams to provide social media expertise, share best practices, and inform social-first approaches across the broader League of Legends product portfolio
• Contribute to the development of EMEA-wide Publishing campaigns by bringing a social media perspective to campaign strategy, content planning, and audience engagement
• Identify opportunities to connect esports initiatives with broader Publishing priorities, ensuring social strategies contribute to a cohesive experience for players and fans across the ecosystem
• Collaborate with a partner agency to develop and refine channel strategies for LEC, ensuring alignment with Riot's overarching goals and objectives
• Define and track key performance indicators (KPIs) for social media performance, delivering regular reports and actionable insights to internal stakeholders
• Support the Social Media strategy and coverage on-site for LEC events & roadtrips
• Partner with the EMEA Comms and Esports Team to ideate and produce innovative content that resonates with esports fans
• Partner with community teams to amplify player and fan stories, fostering deeper connections within the LEC ecosystems and identify how to reach different target audiences
• Serve as the primary point of contact (POC) for social leads from the LEC teams, collaborating to build campaigns that support key esports milestones
• Monitor social trends, audience sentiment, and competitive benchmarks to identify opportunities for growth and optimization
• Collaborate with global Riot teams to ensure EMEA social initiatives are aligned with global esports campaigns

Requirements

• Core Skills:

  • Social Media Strategy
  • Campaign Development
  • Audience Engagement
  • Content Planning
  • KPI Tracking

• Secondary Skills:

  • Social Channel Management
  • Multinational Experience
  • EMEA Regional Knowledge
  • Communications Campaigns
  • Content Pipeline Growth
  • Fluent in English

Desired Qualifications

• Experience in a multinational environment, particularly in the EMEA region.
• Fluency in additional EMEA-relevant languages (French, German, Spanish, Turkish, Arabic, or Russian)

We Offer

• Opportunity to work in a dynamic and innovative environment
• Be part of a team that prioritizes player delight
• Collaborative and inclusive workplace culture

About the Company

At Riot Games, we put players first. That mission drives every decision in our quest to create games and experiences that make it better to be a player. Whether you’re working directly on a new player-facing experience or you’re supporting the company as a whole, everyone at Riot is part of our mission. And just like in our games, we’re better when we work together. Our goal is to create collaborative teams where you are empowered to bring your unique perspective every day. If that sounds like the kind of place you want to work, we’re looking forward to your application.