Solutions Product Marketing Manager
Primary stack
Nice to have's
Job description
About the Position
Solutions Product Marketing Manager
Perplexity is revolutionizing how enterprises adopt AI. We are seeking a Solutions Product Marketer to lead the go-to-market (GTM) strategy for our highest-priority verticals: Finance, Healthcare, Legal, and Consulting. You will delve into buying motions, use cases, and competitive dynamics, translating insights into impactful campaigns, content, and sales enablement that systematically win each industry. This role sits at the intersection of marketing, sales strategy, and product.
Responsibilities
- Own vertical GTM as a system, not one-off campaigns
- Map how enterprise buyers in each vertical evaluate, purchase, and deploy AI, including personas, decision processes, and competitive alternatives
- Build and run vertical awareness campaigns across paid, organic, and owned channels, including webinars, landing pages, and industry-specific creative
- Arm enterprise sales with battle cards, objection handling, persona-specific talk tracks, and deal-stage content that drives revenue
- Develop thought leadership positioning Perplexity as the authority on AI adoption in each vertical
- Instrument and measure vertical performance: pipeline sourced, conversion rates, engagement iterating weekly based on data
Requirements
- 8+ years of product marketing experience, B2B preferred
- Proven track record building and executing vertical or industry-specific GTM strategies that drove measurable pipeline
- Deep understanding of enterprise buying motions, comfortable with long sales cycles, multi-stakeholder deals, and C-suite messaging
- Exceptional storytelling and writing skills, able to distill complex capabilities into simple, compelling narratives across decks, one-pagers, videos, and ROI models
- Advanced proficiency using AI tools to drive marketing outcomes
- Collaborative, low-ego operator who thrives in fast-paced, small-team environments and owns the full stack of work
Compensation
- $190K – $250K • Offers Equity
U.S. Benefits
Full-time U.S. employees enjoy a comprehensive benefits program including equity, health, dental, vision, retirement, fitness, commuter, and dependent care accounts, and more.
International Benefits
Full-time employees outside the U.S. enjoy a comprehensive benefits program tailored to their region of residence.
USD salary ranges apply only to U.S.-based positions. International salaries are set based on the local market. Final offer amounts are determined by multiple factors, including experience and expertise, and may vary from the amounts listed above.
About the Company
Perplexity is changing how enterprises adopt AI. We are committed to providing innovative solutions that drive success in the AI landscape.
Locations
- San Francisco, California, United States
- New York City, New York, United States
Employment Type
Full time
Work Location Type
Hybrid
Department
Marketing & Communications
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