Special Projects Director - Marketing

About the Position

Special Projects Director - Marketing

San Francisco, CA

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Atoms is building the machines that power the next era of progress. We are transforming the physical world by creating Physical AI-real-world robots for industries like food, mining, and transport. Our systems are designed to understand, predict, and control the real world with precision, making complex physical operations more reliable, scalable, and productive.

We are seeking a Special Projects Director, Marketing to drive Atom’s highest-leverage growth bets. You'll partner with Product and Engineering on product-led growth (PLG) and upsell motions, and lead go-to-market (GTM) strategies for new partnership launches. This role sits at the intersection of marketing, product, and business development.

Responsibilities

• Partner with Product and Engineering on PLG. Shape onboarding, activation, in-product nudges, and lifecycle triggers to maximize value for restaurant operators.
• Own Otter's upsell and cross-sell motion. Identify high-leverage expansion opportunities, collaborate with engineering and product to build necessary surfaces and signals, and run campaigns that drive cross-product adoption.
• Drive funnel and conversion improvements. Write hypotheses, scope experiments with PMs and engineers, and analyze results.
• Lead GTM for new partnership launches. Define positioning, target segments, launch sequencing, and success metrics. Coordinate with Product, BD, Sales, Brand, and Lifecycle teams.
• Build the 0-to-1 motion for each partnership launch, including positioning, messaging, launch plan, sales enablement, website surfaces, lifecycle campaigns, and measurement framework.
• Develop a quantitative experimentation roadmap with clear hypotheses, prioritization, and a cadence that compounds learning.
• Build the measurement infrastructure for growth decisions, including funnel reporting, cohort analysis, and experiment readouts using GA4, Mixpanel, Looker, or Snowflake.
• Identify and lead other high-leverage special projects outside the standard roadmap, such as segment expansions, pricing/packaging changes, and more.
• Partner with Performance Marketing, Brand, and Sales for full-funnel alignment.
• Be a strategic thought partner to Otter's leadership on growth strategy, PLG vs sales-assisted motions, and sequencing product and partnership bets.

Requirements

• 8+ years in growth marketing, growth product, or product-led growth roles, with experience leading product or partnership launches.
• Operator experience in a $50M+ ARR environment (SaaS, marketplace, or high-growth product company), ideally with SMB or operator-facing products.
• Proven cross-functional execution with engineering and product. Ability to think in terms of product surfaces and write briefs engineers can build from.
• Concrete track record of shipping growth experiments with measurable results.
• Experience leading at least one significant GTM launch end-to-end.
• Strong technical fluency. Comfortable in SQL, Mixpanel/Amplitude, and modern growth tooling.
• Strong product and commercial instincts. Comfortable pushing back on Product and BD when necessary.
• Comfortable in a high-growth, high-ambiguity environment.
• Exceptional communication skills, with the ability to influence and present to senior stakeholders.
• Bonus: experience with PLG motions in SMB software, lifecycle marketing, or co-marketing with strategic partners.

We Offer

• Competitive base salary range: $170,000 - $215,000 per year.
• Equity awards and annual performance-based bonus.
• Comprehensive benefits package:
  • Medical, dental, and vision insurance (multiple plans, incl. HSA options).
  • Company-paid life and disability insurance (short- and long-term).
  • Voluntary insurance: accident, critical illness, hospital indemnity.
  • Optional supplemental life insurance for self, spouse, and children.
  • Pet insurance discount.
  • 401(k).
  • Health Savings Account (HSA).
  • Flexible Spending Accounts (Healthcare, Dependent Care, Commuter).
  • Time Off policies.

About the Company

At Atoms, you’ll work on one of the defining challenges of our time-bringing automation into the physical world to drive real, lasting impact. We exist to uncover valuable unknown truths and turn them into progress, constantly pushing beyond what’s known and building what doesn’t yet exist. The work is ambitious and often challenging, but it’s grounded in a shared sense of purpose and a team committed to seeing it through together. Our work only matters if it serves others, and we know that meaningful progress depends on the trust of the people we serve and the strength of our team-so we invest in both, creating an environment where you can do your best work and grow.

What Else You Need to Know

This role is based in our San Francisco office. Atoms is a company driven by invention and continuous change - we are constantly reimagining our industries, building new products, and refining how we operate. We do our best work together. That’s why all of our office-based teams work onsite, five days a week.

Ready to join us as we serve those who serve others?

#LI-Onsite