Specialist, Marketing General

About the Position

Introduction: A Career at HARMAN Lifestyle

We’re a global, multi-disciplinary team that’s putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you connect consumers with the power of superior sound.

• Contribute your talents to high-end, esteemed brands like JBL, Mark Levinson, and Revel
• Unite your passion for audio innovation with high-tech product development
• Create pitch-perfect, cutting-edge technology that elevates the listening experience

About the Role

HARMAN International is a global leader in audio-related products and solutions. In this role, you will serve as a Specialist, Marketing General for the Consumer Audio business, contributing to the development and execution of mid- to long-term marketing communications strategies to support business growth in the Japan market.

You will be responsible for digital-first marketing communications across the Consumer Audio portfolio, covering key product categories such as speakers, headphones, amplifiers, and microphones, and spanning multiple HARMAN brands including JBL, Harman Kardon, and Mark Levinson. You will also collaborate with local stakeholders to enhance the customer journey and support the successful launch of new products in line with GTM plans.

Working in close collaboration with global marketing and cross-functional teams, you will help ensure effective execution of marketing initiatives while maintaining strong alignment with global brand direction, which requires a high level of English proficiency for seamless communication. Ultimately, you will contribute to achieving business objectives while supporting sustainable brand growth and long-term brand equity in the Japan market.

This position reports to Sr Manager, Marketing, Consumer Audio, Japan.

Responsibilities

• Develop and execute digital-first marketing communications strategies for the Consumer Audio portfolio in Japan
• Plan and implement digital marketing initiatives in Japan, including creative development and advertising execution in collaboration with external agencies, management of owned media (including social media), influencer marketing, and marketing events
• Contribute to the successful launch of new products by executing social-centric digital marketing activities aligned with GTM plans defined by the Japan Product Marketing team
• Lead the creation and curation of compelling visual and written content for social platforms (Instagram, TikTok, YouTube, X, and emerging channels)
• Own the social media content calendar and community management, driving engagement, follower growth, and brand affinity
• Collaborate with Shopper Experience and Product Media Relations teams to enhance a seamless customer journey across all touchpoints
• Collaborate with global marketing and cross-functional teams to ensure alignment and effective execution
• Translate global product positioning into locally resonant messaging and creative concepts
• Monitor and evaluate campaign performance and social media metrics, and identify opportunities to continuously optimize activities

Requirements

• Proven experience in marketing communications, with a strong focus on digital marketing
• Demonstrated ability to develop and execute integrated marketing campaigns
• Demonstrated experience in influencer marketing and partnership management
• Strong proficiency in English and native-level Japanese language skills
• Strong project management skills
• Solid understanding of brand management and consumer engagement
• Hands-on experience in social media platforms (such as Instagram, TikTok, YouTube, and X)
• Ability to work effectively in a global and cross-functional environment
• Analytical mindset with the ability to translate data into actionable insights
• Strong understanding of product positioning and brand architecture

Nice to Have

• Bachelor’s degree in Marketing, Business Administration, Communications, Media Studies, or a related field
• Experience in consumer electronics or in marketing globally recognized consumer brands
• Expertise in social media strategy and content planning
• Experience in e-commerce or performance marketing
• Familiarity with GTM planning and product launch processes
• Experience working with data analytics tools (e.g., Google Analytics, social media analytics platforms)
• Experience in content creation or storytelling for digital and social media platforms
• Experience in managing agencies or external partners
• Passion for music culture, audio technology, and youth lifestyle trends in Japan

We Offer

• Opportunity to work with globally recognized audio brands such as JBL, Harman Kardon, and Mark Levinson
• A collaborative and international work environment within a global organization
• Exposure to end-to-end marketing activities across multiple channels and touchpoints
• Opportunities for professional growth and development in marketing and brand management
• A dynamic workplace that encourages innovation, creativity, and continuous learning
• Competitive compensation/benefit programs and recognition programs
• HARMAN University with regular updates on the new technologies and trends

About the Company

Ever since the 1920s, we’ve been amplifying the sense of sound. Today, that legacy endures, with integrated technology platforms that make the world smarter, safer, and more connected.

Across automotive, lifestyle, and digital transformation solutions, we create innovative technologies that turn ordinary moments into extraordinary experiences. Our renowned automotive and lifestyle solutions can be found everywhere, from the music we play in our cars and homes to venues that feature today’s most sought-after performers, while our digital transformation solutions serve humanity by addressing the world’s ever-evolving needs and demands. Marketing our award-winning portfolio under 16 iconic brands, such as JBL, Mark Levinson, and Revel, we set ourselves apart by exceeding the highest engineering and design standards for our customers, our partners, and each other.

If you’re ready to innovate and do work that makes a lasting impact, join our talent community today!