სპეციალისტი SEA-ის მიმართულებით

About the Position

სპეციალისტი SEA-ის მიმართულებით

We are seeking a SEA Specialist to manage Google Ads campaigns, leverage AI for optimization, and drive performance marketing strategies. This role combines performance marketing, automation, and AI to achieve effective scaling and data-driven decision-making. You will be fully responsible for managing Google Ads campaigns and using AI tools for their optimization, analysis, and continuous testing.

Responsibilities

• Google Ads Campaigns: Planning, creation, and optimization of campaigns (Search, Shopping, Display, YouTube, Performance Max).
• Performance Monitoring and Optimization: Using automatic bidding and AI-based strategies to monitor and optimize results.
• KPI Analysis: Analyzing key performance indicators such as ROAS, CPA, CPC, CTR, and conversion rates.
• AI Tool Utilization: Using AI tools to create and test ad variations (text and creatives).
• Keyword Research: Conducting keyword research and identifying opportunities using AI-based tools.
• Performance Max Optimization: Optimizing product feeds and campaign structures for Performance Max.
• Tracking and Data Quality Monitoring: Monitoring tracking and data quality (Google Analytics, GTM, conversions).
• A/B Testing and Experiments: Conducting A/B tests and experiments to improve results.
• Trend and Growth Opportunities: Identifying trends and growth opportunities based on data and automatically generated analytics.
• Collaboration: Working with SEO, CRM, and Content teams to develop integrated strategies.
• Reporting and Analytics: Preparing reports and analytical conclusions using automated dashboards.

Required Skills

• Experience working with Google Ads (intermediate or advanced level).
• Knowledge of automated bidding strategies and Google algorithms.
• Experience with Performance Max and eCommerce campaigns.
• Strong analytical thinking and results-oriented approach.
• Experience in interpreting data and continuous optimization.
• Readiness to use AI and automation in marketing.

Location

• City: Kutaisi
• Country: Georgia

Interested in this Job?

Apply Now

Or please send the CV and your application to [email protected]