Tech Stack
MarketingA/B Testing
Job Description, Responsibilities & Requirements
Description language:
About the Position
We are seeking a Sport Marketing Specialist with betting experience to join our fast-growing business group. This role focuses on player retention and marketing activities.
Responsibilities
- Monthly planning and compilation of marketing activities
- Organization of promotions, raffles, and other activities to retain and return the player
- Creation of a communication plan with players via SMS, e-mail, messengers, push, and social networks
- Calculation of predictions, analytics of held actions
- Management of expenditure planning and reporting
- Setting up trigger chains
- Communication with the team to develop a general strategy
- Analysis of the market and competitors
- Setting tasks for the employees of cross-departments
Requirements
- Betting experience is mandatory
- Knowledge of the basic betting terms and mechanics
- Experience in drafting and conducting marketing activities for player retention and return
- Experience with user segmentation
- Knowledge of market and competitor analysis methods
- Understanding of basic approaches to A/B testing and hypothesis testing to optimize marketing activities
- Analytical mindset
- Knowledge of marketing and niche metrics: LTV, ARPU, RR, CR, GGR, NGR, etc.
Nice to Have
- Understanding the odds in betting and how to calculate them
- Possession of information about the types of sports that constantly appear in the lines (names of teams, clubs, top athletes)
- Being a sports fan
- Experience working with analytics tools: GA, Tableau, Voluum, Power BI, Google Data Studio
We Offer
- 🍀 An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and more
- 🤝 Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed
- 📍 Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan - work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day
- 🧑💻 Modern corporate equipment based on macOS or Windows and additional equipment are provided
- 🏖 Paid vacations, sick leave, personal event days, days off
- 👨⚕ Corporate health insurance program for your well-being
- 💵 Referral program - enjoy cooperation with your colleagues and get a bonus
- 📚 Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
- 💁🏼♀️ Rewards program for mentoring and coaching colleagues
- 🗣 Free internal English courses
- ✈️ In-house Travel Service
- 🦄 Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie/book/pets lovers, special office days dedicated to holidays
- 🎳 Company events, team buildings
About the Company
Join us in our exciting journey as we continue to grow and innovate in the sports marketing industry.