Sportsbook & Gaming Analyst, NCE

About the Position

Sportsbook & Gaming Analyst, NCE

Join Entain as a Sportsbook & Gaming Analyst in London, focusing on data analysis to optimize product performance and player engagement.

Responsibilities

• Product & Customer Insights

  • Analyse sportsbook and casino performance, identifying key drivers of revenue, margin, and player activity.
  • Monitor player behaviour, wagering patterns, and product usage to highlight opportunities for growth and retention.
  • Evaluate content relevance and effectiveness, new product launches, and feature adoption to assess impact and recommend improvements.
  • Apply statistical techniques (cohort analysis, segmentation, A/B testing) to understand engagement, conversion, and churn.

• Data & Reporting

  • Build and maintain datasets and KPIs that provide a reliable view of sportsbook and casino performance.
  • Work hands-on with SQL and data modelling tools (e.g. dbt) to transform raw data into trusted reporting and insights.
  • Develop dashboards and reporting that provide visibility of key product and customer metrics across the region.
  • Continuously improve reporting processes to ensure efficiency, accuracy, and alignment with commercial priorities.

• Collaboration & Impact

  • Translate complex data into simple, actionable insights that help product, trading, and commercial teams make better decisions.
  • Provide input into roadmap prioritisation by quantifying the commercial impact of product initiatives.
  • Collaborate with compliance and safer gambling teams to ensure analysis supports regulatory and player protection objectives.
  • Share best practices in analysis, reporting, and product measurement across the BI & Analytics function.

Requirements

• Competencies & Behaviours

  • Agile thinker with a strong statistical mindset, able to approach problems with rigour, curiosity, and evidence-based reasoning.
  • Excellent problem-solving capabilities, with the ability to break down complex challenges into actionable tasks.
  • Proactive and resourceful, able to anticipate needs and take ownership of solutions.
  • Skilled at explaining complex analytical findings to non-technical stakeholders in a clear, engaging way.
  • Capable of managing multiple priorities and projects concurrently without compromising quality.
  • Strong presentation skills, with the ability to simplify and articulate complex topics to senior stakeholders.
  • Collaborative team player who contributes positively to group performance and shared goals.

• Technical Skills

  • Strong knowledge of SQL, with the ability to extract and analyse large datasets to support product and commercial analysis.
  • Familiarity with Python, R, or similar tools for statistical analysis and modelling.
  • Skilled in data visualization and storytelling, with experience using Power BI or similar tools to communicate insights.
  • Understanding of sportsbook and casino KPIs, including turnover, margin, RTP, player value, and engagement metrics.
  • Experience with A/B testing, cohort analysis, or segmentation to evaluate product and customer outcomes.
  • Good understanding of data modelling and ETL concepts; exposure to dbt or GitHub is an advantage.
  • Proficiency in Excel for quick analysis, modelling, and reporting.
  • Strong problem-solving and analytical skills, with a focus on simplifying complexity and highlighting what matters most.
  • Clear communicator, able to translate complex analysis into simple insights for product, commercial, and leadership teams.

We Offer

• Generous group bonus scheme
• Hybrid working
• Private medical insurance
• Pension scheme – matched to 6%
• Ability to buy and sell holiday
• Free subscription to wellbeing app Unmind
• Additional “It’s Your Game” day off to use at either Christmas or New Year
• Entain & Enhance days – 2 paid days off to focus on your professional or personal development
• Share save scheme

About the Company

Sports betting, gaming and interactive entertainment is changing, and we’re leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it’s your game. So let’s win together.

At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated. We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.