Sr Analyst - Consumer Insights

About the Position

Sr Analyst - Consumer Insights

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. We are currently seeking a Sr Analyst - Consumer Insights to join our Strategic Analytics & Insights department. This role will focus on leading market research projects and providing comprehensive consumer insights to support client growth.

Responsibilities

• Lead Market Research Projects: Oversee the entire process from survey design to analysis and report creation.
• Client Coordination: Work closely with clients, primarily in the consumer goods and durable goods sectors, to understand and meet their needs.
• Data Analysis: Utilize various data analysis tools and techniques to interpret market data and consumer behavior.
• Report Preparation: Create detailed reports and presentations to communicate findings and recommendations to clients.

Requirements

• Experience: Approximately 3 years of experience in market research, consumer research, or data analysis for marketing purposes.
• Skills:
  • Proficiency in Excel (basic functions and graph creation) and PowerPoint.
  • Native-level Japanese and business-level English (TOEIC 800~).
• Attributes:
  • Positive and honest demeanor.
  • Logical and numerical thinking skills.
  • Ability to work collaboratively and manage multiple tasks.

Nice to Have

• Experience in marketing research at a research firm.
• Experience with overseas and multi-country surveys.
• Experience using data analysis tools such as SPSS.
• Overseas study experience.

We Offer

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About the Company

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights-delivered with advanced analytics through state-of-the-art platforms-NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com.

Our Commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact.

To learn more about our ongoing efforts in diversity and inclusion, please visit the NIQ Diversity and Inclusion page.