Sr Director, Field Marketing EMEA

About the Position

LumApps is now more than just an Employee Experience Platform - it is an AI-powered Employee Hub that supports companies in their digital transformation of communication, collaboration, and engagement with their customers, partners, and above all their employees. Our platform is a proven leader in this dynamic market with a truly unique vision and product. It has been deployed by Fortune 500 clients around the world and is delivering meaningful business benefits. LumApps is identified as a leader in Gartner's Magic Quadrant for Intranet Packaged Solutions as well as in Intranets Forrester Wave, and regularly selected for the French Tech Next40/120 program.

In 2025, LumApps strengthened its leadership position by partnering with Beekeeper, a pioneer in frontline employee experience solutions. This strategic collaboration expands our reach and impact across all types of workers - from HQ to the frontline.

Our mission: To make people feel that they belong and have a purpose. To create an environment where all employees are engaged and work together towards the same goal. Over 700 leading companies trust our solution to:

• Improve the productivity of their teams with our AI-powered Collaborative Experience Platform integrated with both Google and Microsoft collaborative suites,
• Transform employees into real ambassadors of their company,
• Make employees more efficient and better connected to their peers and relevant information, regardless of their location, with the tools and information they need at their fingertips,
• Help companies reduce turnover, accelerate employee onboarding, better collaborate and share knowledge, and even improve their customer experiences.

We are seeking a high-energy, hands-on Senior Director, Field Marketing EMEA to build, lead, and directly execute our regional marketing strategy across EMEA. This is a "builder-doer" leadership role for an operational marketer who thrives on rolling up their sleeves to construct programs from scratch while leading a high-performing regional team covering new names & installed base, large enterprise & midmarket segments.

Responsibilities

Field Strategy & Direct Program Execution

• Architect and execute the EMEA field marketing playbook, balancing strategic regional planning with hands-on campaign and event execution.
• Own and deliver key flagship initiatives-from executive roundtables and intimate customer dinners to regional tradeshows and localized digital programs.
• Design and deploy targeted Account-Based Marketing (ABM) programs tailored to high-value enterprise accounts in key EMEA territories.

Sales Orchestration & Pipeline Acceleration

• Partner directly with EMEA Sales Leadership to align field initiatives with territory quotas, target account lists, and deal acceleration goals.
• Monitor lead flow, pipeline creation & conversion rates, and pipeline velocity, proactively designing rapid-response tactics to address coverage gaps.
• Equip sales teams with campaign toolkits, direct follow-up strategies, and event enablement materials to maximize lead-to-opportunity conversion.

Customer & Partner Marketing Execution

• Build out the regional customer marketing engine to drive NRR, overseeing local user groups, customer advisory boards, and regional customer stories and case studies.
• Work closely with EMEA Partner Team to co-create and execute joint field initiatives.

Operational Discipline & Team Leadership

• Manage, mentor, and grow a team of field and customer marketers, setting a high standard for execution, agility, and measurable outcomes.
• Own the regional marketing budget, campaign calendar, and performance metrics, maintaining rigorous ROI tracking across all activities.
• Serve as the voice of the EMEA market within the global marketing team, ensuring corporate content and integrated demand programs are effectively localized for regional nuances.

Requirements

• 10+ years in B2B SaaS marketing, with 5+ years in field marketing leadership within EMEA.
• A proven track record as a "builder-doer" who enjoys both strategic planning and tactical execution.
• Deep experience partnering with enterprise sales teams, running ABM programs, and delivering high-impact field events.
• Strong analytical skills with hands-on experience managing regional budgets, pipeline attribution, and reporting toolstacks.
• Experience operating effectively within a matrixed global marketing organization.
• Fluency in French and English is mandatory; German, Spanish, or Italian is a strong plus.

We Offer

• Hybrid work model – 2 days at the office, 3 days remote
• ~10 extra days off per year
• Meal vouchers (SWILE) + free snacks & coffee
• Yoga classes - Take a mindful break in our Paris office
• Supportive parental leave and family moments - yes, even a Christmas party for your kids!
• Health insurance (ALAN) – 60% covered + full life & disability cover
• Afterworks, team celebrations & seasonal parties
• Equipment
• French & English lessons, professional development & access to Leeto CSE

We aim to celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applications from candidates of all backgrounds, identities, and experiences.

About the Company

LumApps is an Employee Experience Platform that helps organizations thrive in a digital environment by connecting and empowering employees with purpose and belonging. Founded in 2015, we have nearly 400 Lumies worldwide and more than 700 customers. Our offices are located in Austin, Paris, Lyon, Lille, Sophia-Antipolis, London, Tokyo, Hamburg, and Barcelona.

Our greatest pride? Our talents come from a variety of backgrounds and are passionate about creating a unique, powerful solution that delivers the best possible employee experience.