Job Description, Responsibilities & Requirements
Sr Graphic Designer
At Applica, we're looking for a Graphic Designer with experience in performance marketing who will create beautiful graphics for world-class apps.
About the Position
At Applica, we’re the mobile product growth agency working with the teams behind leading apps like Loona, Fabulous, Fitonomy, Freeletics, Drops, and many others 👋.
We are on a mission to become the world’s leading growth partner for digital app owners.
Responsibilities
- Collaborate with teams to translate creative concepts into tangible assets that drive app acquisition.
- Be creative and follow the apps’ brand guidelines, ensuring innovation and brand integrity.
- Maintain a consistent brand image across all assets produced for each app.
- Stay ahead of design and ads trends and incorporate them to keep content fresh and relevant.
Requirements
- Has a strong digital-first portfolio showcasing impactful multi-channel creative across paid social and campaign work.
- Understands what makes paid social creative work; strong hooks, clarity, proof, and pace.
- Has a strong level of proficiency with AI tools for image generation and editing (Nano Banana, Midjourney, Firefly, etc.).
- Creates engaging static ad creatives for performance campaigns (Instagram, TikTok, and Google) - specifically for mobile apps.
- Understands the goals behind each creative: increasing CTR, lowering CPI, improving install rate - and you design with those KPIs in mind.
- Experience in designing for app categories like Health & Fitness, Meditation, Fintech, or Education is a strong plus.
- Agency experience is a plus.
Skills Required
- Proficiency in graphic design software such as Figma, Adobe Creative Suite (Photoshop, Illustrator).
- High-level understanding of composition, colors, design trends, and best practices.
- Familiar with tools like Meta Ad Library, TikTok Creative Center, and App Store screenshots - and use them for research and inspiration.
- Skills in editing vector / raster images.
- High-level understanding of UA to tailor designs that capture user attention and retention.
- Strong communication skills for effective collaboration with cross-functional teams.
- Ability to argue personal design decisions.
- Outstanding organizational skills (your Figma files must be professional standard).
- Ability to handle multiple projects simultaneously while meeting deadlines.
- Basic video editing skills are desirable.
We Offer
- Both part-time and full-time availability are considered.
- Above average salary.
- Work with world-class products, including apps that rank among the top in their categories on the App Store and Google Play.
- Remote work with a flexible schedule.
- Join an international team of professionals and collaborate with product and growth experts from top apps in the industry.
- A wide range of projects, including mobile apps in categories such as Meditation, Health & Fitness, Education, Entertainment, and Fintech.
- Minimal bureaucracy, streamlined people management, and no unnecessary meetings.
Typical Workday
- Competitors' research.
- Designing static assets in Figma.
- Hypothesis generation, ideation.
- Collaboration with the UA and Creative Team.
- Occasional presentations to clients.
- Creation and design of content for Applica's LinkedIn presence when needed.
About the Company
Hi, we’re Applica - the mobile product growth agency working with the teams behind leading apps like Loona, Fabulous, Fitonomy, Freeletics, Drops, and many others 👋.
We are on a mission to become the world’s leading growth partner for digital app owners.
Hiring Process
⭕️ Screening Interview → ⭕️ Tech Interview → ⭕️ Test task → ⭕️ Reference Interview (optionally)
Apply for the Job
Do you want to join our team as our new Graphic Designer? Then we'd love to hear about you!
Press
- 40x surge in non-organic user acquisition www.singular.net
- Applica & RevenueCat Success Stories www.revenuecat.com
- Purchasely & Applica Optimization Framework www.purchasely.com
- IronSource Podcast with Applica www.is.com
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