Sr Marketing Operations Manager

About the Position

We are seeking a Sr Marketing Operations Manager to join our APAC team, driving revenue growth and marketing operations rigor across multiple markets.

Responsibilities

• Own end-to-end marketing operations strategy for an assigned portfolio of APAC markets or programs, continuously unlocking growth, effectiveness, and efficiency.
• Act as a trusted advisor to in-market marketing leaders on planning & budgeting, rhythm of business, insights & action planning, and process/automation/AI adoption.
• Develop and transform the performance of marketing activities to build, accelerate, and close the pipeline, coordinating with in-market teams to apply consistent methodology.
• Partner with the APAC Marketing Business Director and Marketing Operations leadership to implement budget, planning, forecasting, and pipeline management tools across the assigned portfolio.
• Run rhythm of business (ROB) cadences - cross-market reviews, measurement, and recovery actions - creating networks and coordination among cross-functional groups.
• Accurately forecast, measure, analyze, and report on the impact of marketing programs and campaigns against agreed KPIs/OKRs, aligned to standard sales models (pipeline stages, cycle length, net new revenue growth, buying group engagement, indirect revenue growth, and advocacy).
• Deliver data and actionable insights that inform Quarterly Business Reviews and Pipeline reviews focused on improved performance.
• Liaise regularly with the APAC Field Marketing, Global MOps, Global Programs, Strategy & Ops, and Sales teams to ensure business context, understanding of results, and access to program analysis.
• Build positive working relationships across Major Areas and Global teams, effectively build consensus, and resolve issues within the project team. Work with our internal marketing systems to ensure maximum efficiency, data quality, buying group coverage, and accuracy.
• Be a test bed for innovation. Building & testing new processes, automation & AI that can help scale marketing operations and drive systematic growth.
• Mentor and provide informal guidance to junior marketing operations team members across the portfolio, sharing lessons learned from successes and failures. Ensure self and others demonstrate strong ethics and cross-cultural sensitivity when balancing the needs of diverse in-market stakeholders.
• Create templates and playbooks that can scale from a single-market to multi-market context.

Requirements

• Bachelor's degree (Marketing or Commerce, MBA well regarded) and 12+ years of overall experience, or an advanced degree with a marketing emphasis and equivalent experience, with a significant portion in high-tech/B2B marketing operations.
• Demonstrable success operating across multiple markets or regions in dynamic, complex environments, with a proven ability to create consensus and influence without direct authority.
• Ability to work independently, think, plan, and problem-solve strategically in a fast-paced, high-growth environment with a firm focus on execution within deadlines.
• Experience in leveraging AI and applying critically thinking to work processes, decision-making, or problem-solving.
• Excellent, prescriptive communication and storytelling skills to deliver information across sales and marketing leaders as well as junior team members.
• Extreme attention to detail, time management, and organizational skills.
• Comfort working with a variety of stakeholders across Sales, Product, Customer Success, and other functions.
• Keen understanding of SaaS markets, business models, and buyer personas.
• Data-driven, with experience using CRM and/or marketing automation software (Advanced MS Excel mandatory; advanced Power BI well received).
• Experience managing budgets and vendors to deliver effective marketing programs across multiple markets.

We Offer

• Competitive salary
• Opportunity to work in a dynamic, innovative environment
• Professional growth and development opportunities

About the Company

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone-freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow-helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.