Sr. Marketo Operations Expert

About the Position

Join Nortal for your next big adventure. We are seeking a Sr. Marketo Operations Expert to join our team, grow with us, and teach us a few things along the way.

Explore the Nortal experience! Join our close-knit LATAM remote team: Connect through fun activities like coffee breaks, tech talks, and games with your team-mates and management.

Say goodbye to micromanagement! We champion autonomy, open communication, and respect for diversity as our core values.

Your well-being matters: Our People Care team is here from day one to support you with everything from time-off requests to wellness check-ins.

Plus, our Accounts Management team ensures smooth, effective client relationships, so you can focus on what you do best.

Ready to grow with us? 🚀

Responsibilities

• Own the end-to-end setup of Marketo programs, including smart campaigns, segmentations, and asset management.
• Work closely with the data team to manage filtering, purging, and optimization of data moving in and out of Marketo.
• Apply an understanding of Buying Groups and B2B account dynamics to ensure the tool reflects the client’s business transformation.
• Maintain and optimize webhooks and CRM syncs to ensure seamless information flow across the MarTech stack.
• Proactively learn and adopt new technologies within the Adobe ecosystem, specifically Adobe Experience Platform (AEP) and Customer Journey Analytics (CJA).

Requirements

• 4–7 years of hands-on Marketo Engage administration experience in a B2B enterprise environment, with a proven track record managing enterprise-level implementations.
• Expert-level proficiency in Marketo Engage, including Smart Campaigns, Email 2.0, Dynamic Content, Tokens, Snippets, and Segmentations (Velocity Scripting is a plus).
• Experience with custom and out-of-the-box Marketo integrations, including bi-directional sync management, and integrations with Adobe Experience Cloud, social platforms (LinkedIn, Facebook, etc.), event and webinar platforms (Zoom, ON24, Webex, etc.), and lead capture applications.
• CRM knowledge, including custom objects, workflows, Process Builder, and campaign member management.
• HTML/CSS proficiency for email template and landing page customization, and an understanding of JavaScript for advanced tracking, form behaviors, and API integrations.
• Experience with API integrations, webhook configurations, and RESTful services.
• Working knowledge of Adobe Experience Platform (AEP) and SQL/database query languages, plus knowledge of data integration patterns and ETL concepts.
• Understanding of the Adobe Experience Cloud ecosystem (Real-Time CDP, Journey Optimizer, Customer Journey Analytics) and of MarTech stack architecture and marketing data flows across CRM, marketing automation, and analytics platforms.
• Familiarity with B2B marketing concepts, particularly managing multiple stakeholders within Buying Groups or Account-Based Marketing structures.
• Experience working in cross-functional MarTech teams with Product Owners, Business Architects, and technical stakeholders.
• Experience implementing governance frameworks and regulatory compliance (GDPR, CASL, CAN-SPAM, CCPA).
• Knowledge of AI tools and their application in marketing operations, combined with hands-on experience in API integrations and data-driven projects.
• Highly responsive and proactive, able to work independently to solve technical challenges.
• Bachelor’s degree in Marketing, Business, Computer Science, Information Systems, or a related field (or equivalent experience).
• Marketo Certified Expert (required).

Nice to Have

• Marketo Certified Solutions Architect
• Adobe Experience Platform certifications
• ITIL or Agile/Scrum certifications
• Prior experience with CJA and AEP

We Offer

• Competitive USD salary
• 100% remote work
• Paid time off
• National Holidays celebrated
• Sick leave
• Refundable Annual Credit
• Team-building activities
• Birthday day off

About the Company

🎯 For over 25 years, we’ve been shaping digital transformation, delivering complex solutions for global enterprises and public sector organizations. Today, we are at the forefront of an AI-driven transformation era, helping organizations turn data into real business value. By combining deep domain expertise with data and AI, we design solutions that create immediate impact while scaling for the future.

We believe complexity doesn’t have to mean complicated, and that the best solutions are those that work in the real world, not just on paper. That’s why our clients trust us with their most ambitious, business-critical initiatives.

We would love to hear from you if you are eager to make an impact and join a collaborative team that values creativity and expertise.

Let’s work together to shape the future of technology!

🧑‍💻 Apply now!

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