Sr Product Marketing Manager

About the Position

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees!

T-Mobile is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. The Sr Product Marketing Manager is located in Bellevue, WA and will lead the strategy, development, and commercialization of new telecom and home internet products, technologies, and innovations, leveraging deep market insights, competitive intelligence, and financial modeling to drive product adoption, revenue growth, and profitability.

Telecommuting is permitted, but the applicant must work from the worksite location at least 3-4 days per week. No additional national or international travel is anticipated.

Responsibilities

• Responsible for defining product positioning, value propositions, pricing strategy, and go-to-market strategies, based on deep consumer insights, pain points, and industry trends. Spearhead the launch strategy of bringing these new products and innovations to market, developing a 360 holistic marketing plan inclusive of retail launch materials, sales tools, advertising, and messaging.
• Drive advanced competitive intelligence frameworks on the home internet industry, incorporating deep-dive benchmarking, competitive pricing analysis, market share and volume growth analysis and projections, feature-for-feature analysis, and technical differentiation to shape future product roadmap decisions and ensure competitive advantage.
• Lead and architect market intelligence programs to evaluate product demand, customer adoption trends, and competitive positioning, ensuring the product portfolio remains aligned with market needs.
• Synthesize complex telecom industry trends, regulatory shifts, and evolving customer behaviors into actionable product marketing strategies, ensuring that new and existing products continuously address customer pain points and drive long-term adoption.
• Analyze Federal Communications Commission (FCC) filings (e.g., Broadband Data Collection) using Tableau to assess competitive footprints, Internet Service Providers (ISPs) presence, and internet technology distribution, optimizing footprint expansion strategies and product portfolio coverage.
• Guide proprietary research initiatives, including product conjoints, qualitative and quantitative based product usability and feature testing, and ethnographic studies, ensuring that insights drive meaningful improvements in product positioning, messaging, and portfolio expansion strategies.
• Leverage first-party and third-party data sources (Opensignal, Ookla, Mintel, Kantar Media) to create hyper-personalized product, pricing, and customer segmentation models that inform new products, go-to-market, and retention strategies, ensuring each product is optimized for the right audience.
• Partner with R&D and network engineering teams to align product development efforts with customer pain points, ensuring that every product in the portfolio is designed to address real market needs and drive higher adoption.
• Develop and apply correlation and regression models to analyze vast multi-source datasets, ensuring precision in market predictions, adoption trends, and customer segmentation to guide portfolio expansion decisions.
• Build and manage predictive analytics dashboards using Excel and Tableau to track product performance, identify gaps in the portfolio, and ensure each product effectively meets customer needs and revenue goals.
• Own the end-to-end product marketing lifecycle, from idea inception, technical feasibility assessment, financial modeling, and product development collaboration to go-to-market execution and sustained performance tracking.
• Provide marketing and technical requirements for engineering and IT teams, in efforts to develop new features and technical solutions based on T-Mobile’s hardware and network capabilities.
• Partner with cross-functional teams, including Network Engineering, R&D, Finance, and Technical Product Management, to assess the technical feasibility and deployment viability of new telecom products such as 5G Fixed Wireless, and fiber-based broadband.
• Develop business cases for new products, incorporating technical infrastructure requirements, projected costs, return on investment (ROI), internal rate of return (IRR), return on network (RoN), customer lifetime value (CLV), and churn probabilities, ensuring financial viability before moving forward with development.
• Define and validate the customer value proposition for new telecom products, managing in-depth research to ensure features, pricing, and messaging align with customer pain points and market gaps.
• Translate complex network engineering concepts (5G mmWave, fixed wireless access, fiber backhaul, CBRS spectrum) into product requirements, business strategies, and go-to-market plans, ensuring commercial success and adoption.
• Develop and execute GTM strategies, ensuring that every new product launch includes customer education, sales enablement, competitive positioning, and clear adoption roadmaps to drive rapid market penetration.
• Develop frontline sales enablement and training materials, competitive positioning, talk tracks, and FAQs to equip sales teams with the tools needed to effectively communicate product value and differentiation.
• Work across different business units, product teams, and marketing counterparts to translate business goals into actionable product GTM plans, ensuring that each product contributes meaningfully to overall company growth.
• Build dynamic sales forecasting models that integrate geospatial serviceability data, subscription trends, and ARPU metrics, ensuring portfolio expansion decisions are data-driven and financially viable.
• Manage product actuals and forecast in collaboration with FP&A on a monthly basis, ensuring that product revenue performance aligns with financial targets and proactively optimizing the portfolio based on market demand and profitability trends.

Requirements

Minimum requirements:

Experience and education requirements:

PRIMARY REQUIREMENTS: Bachelor’s degree or foreign equivalent in Marketing, Business Administration, Communications, Computer Science, or related, and 7 years of experience in relevant positions such as Marketing Manager, Marketing Research Analyst, Product Manager, or related occupation.

ALTERNATIVE REQUIREMENTS: Master’s degree or foreign equivalent in Marketing, Business Administration, Communications, Computer Science, or related, and 5 years of experience in relevant positions such as Marketing Manager, Marketing Research Analyst, Product Manager, or related occupation.

Skills requirements:

• Telecommunications and broadband technologies, including hardware components: routers, modems, fiber optics, and network protocols: Fixed Wireless Access, LTE, 5G, and mmWave;
• Analyze industry trends and competitor strategies using advanced analytical tools and methodologies: FCC Form 477 and BDC, Kantar Media, Opensignal’s flowshare, Mintel CompereMedia, and Ookla Speedtest database to identify market gaps and optimize product strategy;
• Utilize advanced Excel functions: pivot tables and VLOOKUP, and Tableau for interactive data visualization, and statistical models: regression analysis and hypothesis testing to guide data-driven decisions;
• Conduct feasibility assessments using technical specifications and collaborate with R&D teams employing Agile methodologies to bring telecommunications products from concept to launch;
• Develop comprehensive go-to-market plans, including sales tools: sales training materials and collaterals, and create technical messaging to drive customer adoption and achieve competitive positioning;
• Apply advanced financial modeling techniques Customer Lifetime Value, Net Present Value, Return on Investment, Internal Rate of Return, and Return on Network to assess profitability, pricing strategies, and long-term product viability.

Skills may be gained through academic coursework and concurrently while pursuing academic studies.

We Offer

• Competitive salary: $168,207 to $210,300 per year.
• Comprehensive benefits package including medical, dental, and vision insurance, 401(k), employee stock grants, paid time off, parental and family leave, family building benefits, and more.
• Opportunity for career growth and professional development.
• Remote work options with a requirement to work from the worksite location at least 3-4 days per week.

About the Company

T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation, or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

T-Mobile maintains a drug-free workplace.

How to Apply

• Visit T-Mobile Careers
• Create a candidate profile, and apply to requisition number: REQ346902.

For more information about T-Mobile’s amazing benefits, check out T-Mobile Benefits.