Sr. Solutions Architect (Pre Sales)

About the Position

Nielsen is looking for an experienced, consultative sales professional to drive sales of Nielsen Bi-Directional (NRLD Enrichment). Bi-Directional lets clients securely combine their own first-party data with Nielsen Respondent Level Data (NRLD) inside a privacy-safe, clean-room environment, then generate predictive audience scores across their full customer database - without raw data ever leaving the room.

This is a strategic, high-visibility product sold primarily as an expansion into accounts Nielsen already serves. Success depends less on cold prospecting and more on relationship depth, communication skills, technical fluency, and the ability to translate a client's business question into a Bi-Directional use case. The strongest candidates can open a credible conversation with a buyer before they know exactly which use case will land, then guide a multi-stakeholder enterprise cycle from discovery through a proof-of-concept to a signed, renewable engagement.

This role is ideal for a seasoned professional with a strong blend of advanced research expertise, extensive client-facing experience, a proven track record in sales, and a passion for driving strategic growth.

Responsibilities

• Own and grow a book of strategic accounts, selling Bi-Directional primarily as an expansion into existing Nielsen relationships rather than net-new logos.
• Consult with clients to identify solutions and align the product to a specific, quantified business need - translating a vague "we want better measurement" into a concrete use case (churn-risk scoring, streaming-nomad conversion, sponsorship lift, cross-platform migration, content valuation).
• Lead discovery that surfaces the client's real economic question and sizes the value at risk, then frame Bi-Directional as the mechanism that closes that specific gap.
• Quantify ROI before the client signs, using a value-at-risk framing (addressable audience gap × LTV or CPM) grounded in the client's own numbers.
• Scope and shepherd proof-of-concept engagements, agreeing a success metric in writing before any build, and converting proven results into signed, renewable commercial agreements.
• Navigate multi-stakeholder enterprise cycles, mapping and engaging the technical, commercial, financial, and privacy/governance stakeholders - surfacing the governance stakeholder early, since privacy clearance is the most common silent deal-killer.
• Explain the Compute-to-Data clean-room architecture credibly to both business and technical/legal audiences: raw PII never leaves the room; only mathematical scores do.
• Defend the deal against the status quo (in-house 1P data, DIY clean rooms) and against competitors (e.g. VideoAmp, iSpot), using a discovery-first, methodology-based approach rather than feature claims.
• Position sports and other strategic-wedge accounts for their downstream pull-through value, not just their standalone revenue.
• Interpret internal and external business issues and recommend best practices; solve complex problems by taking a broad perspective to identify innovative solutions.
• Work independently, with guidance only in the most complex situations; may lead functional teams or projects.
• Recognized for deep expertise in a specific discipline or function, solving complex problems and guiding project teams or functional processes.
• For employees outside India and the United States: willingness to serve as a local internal subsidiary director to represent the entity in-country, with full support from corporate teams, in governance matters.

Requirements

• Experience: 10–15 years in a consultative sales, pre-sales, or solutions-consulting capacity, with recognized expertise in data clean rooms, identity resolution, and privacy-safe data matching and analytics.
• Sales Track Record: Proven track record selling data, identity, measurement, or analytics solutions into media, streaming, advertising, or agency accounts.
• Technical Familiarity: Familiarity with technologies like Snowflake clean rooms, Amazon Web Services infrastructure, Structured Query Language, identity resolution, and platforms like Live Ramp.
• Consultative Selling Skills: Strong consultative selling skills; able to open a credible conversation with a buyer before knowing exactly which use case will land, and to translate a business question into a technical use case.
• Technical Explanation: Comfort explaining technical concepts - data clean rooms, identity resolution, privacy-safe matching, predictive scoring at scale - to both business and technical stakeholders.
• Enterprise Sales Cycles: Experience navigating multi-stakeholder enterprise sales cycles, including engaging privacy/legal/governance stakeholders as a precondition to closing.
• Media Landscape Awareness: Familiarity with the media measurement and ad-tech landscape (linear, streaming, digital, audio) is strongly preferred, including awareness of the competitive set and how to differentiate on methodology.
• Communication Skills: Communicates complex concepts; anticipates potential objections and influences others to adopt a different point of view.
• Leadership Skills: Leads others to solve complex problems; uses analytical thinking, tools, and judgement to identify innovative solutions.
• Education: Bachelor's degree or equivalent experience; advanced degree or specialized certifications strongly preferred.

We Offer

• Compensation: Min: $151,000, Max: $280,000
• Holistic Rewards: Comprehensive health and wellness plans, 401(k) with a Nielsen company match, generous paid time off policy, and additional benefits such as a company-provided vehicle and/or discretionary incentive/bonus eligibility.
• Compensation Transparency: The posted base salary range is a reasonable estimate that may be adjusted based on the final work location of the selected employee. Individual pay within the range is determined by factors such as experience, training, geography, certifications, and business needs. Beyond base salary, this role may be eligible for bonuses, equity, or other incentives.

About the Company

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.