Sr. Staff Qualitative Product Researcher, Ads

About the Position

Sr. Staff Qualitative Product Researcher, Ads

Seattle, WA, USA; Remote, US

At Pinterest, we're on a mission to bring everyone the inspiration to create a life they love. We're looking for a Sr. Staff Qualitative Researcher to lead research in our highest-priority ads areas. This role involves embedding in complex problem spaces, uncovering advertiser and Pinner needs, and shaping the research agenda to influence product strategy and roadmap.

Responsibilities

• Lead high-impact qualitative research: Embed in high-priority problem spaces, own the full research cycle, and influence product decisions.
• Uncover and represent complex problems: Identify deep, ambiguous customer needs and translate them into business opportunities.
• Shape the research agenda: Work with Product, Design, Engineering, and Data Science to prioritize questions and identify areas for research impact.
• Choose the right method: Plan, field, and synthesize research using qualitative methods and partner on mixed-methods studies.
• Influence strategy and roadmap: Deliver actionable recommendations and communicate insights to leadership.
• Assess sustained research investment: Evaluate areas for long-term research presence and make the case to leadership.
• Use AI to amplify your craft: Apply AI tools to research workflows and collaboration.
• Provide vision and direction: Lead cross-team research initiatives and align stakeholders.
• Mentor and raise the bar: Coach and develop other researchers.

Requirements

• Minimum 7 years of experience in qualitative or mixed-methods user research.
• Deep expertise across the qualitative toolkit.
• Experience in mixed-methods research.
• Ability to influence product strategy and roadmap.
• Strong executive communication skills.
• Ability to thrive in ambiguity and take an unstructured problem space.
• Strong strategic judgment and decision quality.
• Proven ability to collaborate across disciplines.
• Experience leading large, collaborative research efforts.
• Curiosity and creativity in using AI tools.
• Familiarity with ads (preferred).
• Bachelor's degree in a relevant field, or equivalent experience.

We Offer

• Competitive salary range: $163,639-$336,903 USD
• Equity eligibility
• Hybrid work model with in-person collaboration 1-2 times/quarter
• Preferred locations: SF Bay Area, Seattle, New York

About the Company

Millions of people around the world come to our platform to find creative ideas, dream about new possibilities, and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product.

Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences, and embrace the flexibility to do your best work. Creating a career you love? It’s Possible.

Our Commitment to Inclusion

Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.