Staff Product Marketing Manager, Revenue

Los Angeles, CA, San Francisco, CA · Hybrid

About the Position

We're seeking a Staff Product Marketing Manager, Revenue to define Linktree's monetization strategy and shape its long-term positioning, pricing narrative, and go-to-market strategy for Linktree's paid products and revenue ecosystem.

Responsibilities

• Define Linktree's revenue product marketing strategy

  • Own the long-term product marketing strategy for Linktree's monetization ecosystem, including subscriptions, add-ons, new revenue products, and future pricing initiatives.
  • Develop the positioning architecture and messaging strategy that communicates the value of our paid experiences across user segments, markets, and creator verticals.
  • Establish the strategic narrative for how Linktree evolves from a free product into a platform users are excited to invest in.
  • Drive company-wide alignment around monetization priorities through clear customer insights, market intelligence, and competitive positioning.

• Influence pricing, packaging, and monetization strategy

  • Partner with Product, Growth, Finance, and Executive Leadership to shape pricing, packaging, bundling, and monetization decisions before products reach market.
  • Develop customer segmentation frameworks, willingness-to-pay research, and value-based positioning that inform strategic investment decisions.
  • Create repeatable frameworks for evaluating monetization opportunities and emerging revenue products.
  • Serve as a strategic thought partner on long-term revenue strategy rather than simply marketing existing products.

• Lead monetization go-to-market strategy

  • Define GTM strategy for major revenue initiatives across the customer lifecycle.
  • Determine launch strategy, audience prioritization, positioning, messaging hierarchy, and success metrics for new subscription offerings and monetization features.
  • Partner across Product, Lifecycle Marketing, Growth, Brand, Paid, and Creative to ensure launches are cohesive and strategically aligned.
  • Drive executive-level launch readiness across cross-functional teams.

• Elevate the in-product monetization experience

  • Partner with Product and Design to shape how monetization experiences are introduced within the product.
  • Define principles and messaging frameworks that guide upgrade flows, pricing surfaces, onboarding, experimentation, and conversion experiences.
  • Use behavioral insights, experimentation, and customer research to continuously improve monetization performance without sacrificing customer trust.

• Lead strategic revenue campaigns

  • Own the strategic narrative behind major commercial moments including Black Friday, Cyber Monday, annual subscription campaigns, and global pricing initiatives.
  • Ensure every campaign reinforces Linktree's long-term positioning while driving measurable business outcomes.
  • Partner with Brand and Creative teams to evolve how revenue campaigns show up across every customer touchpoint.

• Shape partner and ecosystem narratives

  • Develop the strategic story for Linktree's creator ecosystem and monetization platform.
  • Partner with Product, Partnerships, and Sales teams to communicate the value of Linktree's audience, products, and platform to external partners.
  • Build messaging frameworks that scale across new business opportunities and strategic partnerships.

• Raise the bar across Product Marketing

  • Serve as a senior leader and trusted advisor across Product Marketing.
  • Create frameworks, playbooks, and best practices that improve how the team approaches positioning, monetization, and product launches.
  • Coach and mentor other product marketers while influencing cross-functional leaders without direct authority.
  • Represent Product Marketing in executive discussions and help shape company-level strategic priorities.

Requirements

• 8–12+ years of experience in Product Marketing, Growth Marketing, Strategy, or related roles, with significant experience leading monetization or subscription businesses.
• Demonstrated success influencing product strategy, pricing, packaging, or monetization decisions for consumer technology or SaaS products.
• Deep understanding of subscription businesses and key metrics including conversion, activation, retention, expansion, ARPU, LTV, and pricing elasticity.
• Exceptional strategic thinking with the ability to simplify complex product and business decisions into compelling customer narratives.
• Strong executive communication skills with experience influencing senior cross-functional stakeholders.
• Experience leading highly ambiguous, cross-functional initiatives without direct authority.
• Ability to balance long-term strategic thinking with hands-on execution when needed.
• Track record of mentoring teammates and elevating the quality of work across an organization.
• Passion for customer insights, experimentation, and using data to inform strategic decisions.

We Offer

• Competitive salary targeted at $215,000-$225,000 for roles based in San Francisco and Los Angeles.
• Comprehensive benefits package including cash, equity, and benefits.
• Flexible work options: fully remote or hybrid mix of office and home.
• Autonomy in structuring your days and weeks.
• Family-friendly and Zoom-casual culture.
• Annual wellbeing allowance for various personal needs.
• 100% coverage of monthly premiums for medical, dental, vision, disability, and life insurance for US-based employees.
• Employer contribution towards retirement.
• Generous time off for vacation, holidays, parental leave, volunteer time, and other categories.
• Employee stock option program.

About the Company

We’re on a mission to empower anyone to curate, grow, and monetize their digital universe. We created the “link in bio” category - and we’re just getting started. From creators, artists, and entrepreneurs to global brands, we’re redefining how people connect with their communities, showcase their content, and promote products - all in one link.

Today, a community of 70+ million use Linktree, including icons like Adidas, TikTok, the UN Environmental Program, The NFL, Manchester United, World Central Kitchen, Sabrina Carpenter, Olivia Rodrigo, and Selena Gomez. With 48,000 new accounts created every day, Linktree is the fastest-growing leader in our space.

We’ve teamed up with some of the world’s biggest platforms including TikTok, Snap, YouTube, GoFundMe, Spotify, Google, Stripe, Reddit, Laylo, and Kajabi, to unify Linkers’ digital spaces, and we partner with retail brands Amazon, Lululemon, Nike, Target, Sephora, Lululemon, and more to share products they love.

We’re a tight-knit, passionate team building best-in-class tools that make online presence simple, powerful, and yours. If you're excited by the idea of shaping a new category, setting the standard, and making space for everyone to be seen and succeed, we’d love to meet you.

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