Staff Software Engineer, App Promotion

About the Position

Staff Software Engineer, App Promotion

San Francisco, CA, US; Seattle, WA, US; Remote, CA, WA, US

At Pinterest, millions of people around the world come to our platform to find creative ideas, dream about new possibilities, and plan for memories that will last a lifetime. We’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product.

We are seeking a Staff Engineer to lead the App Promotion engineering team. In this role, you will own the engineering roadmap to take Pinterest’s App Install Optimization product from beta to GA, hardening the current alpha/beta experience, closing critical measurement gaps, and ensuring readiness across Ads Manager, backend services, and mobile clients. You will lay the groundwork for future optimizations (App Event Optimization, tROAS, and retargeting) by partnering with Ads Quality, ML, and Measurement teams to build scalable models, robust experimentation, and trustworthy reporting. You will manage a team of 5–6 full stack and mobile engineers, foster an inclusive and high-performing team culture, and work closely with cross-functional leaders across Ads, Measurement, and Product to align on strategy, tradeoffs, and execution.

Responsibilities

• Lead the engineering team responsible for the App Promotion objective and App Install Optimization, owning delivery from beta through GA.
• Partner with Product, Design, and PMM to define and refine the advertiser experience for App Promotion in Ads Manager, including campaign creation, targeting, optimization, and reporting.
• Work with Ads Quality, ML, and infra teams to ensure robust serving, modeling, and experimentation for app promotion campaigns.
• Collaborate with Measurement, Reporting, and Partner teams to close SKAN and MMP attribution gaps and ensure App Promotion reporting is accurate and trusted.
• Establish and maintain strong engineering practices for App Promotion, including design reviews, experimentation standards, on-call, monitoring, and incident response.
• Hire, coach, and develop a diverse team of engineers; foster a culture of inclusion, learning, and operational excellence.

Requirements

• Bachelor's or higher degree in Computer Science or a related technical field, or equivalent practical experience.
• Several years of engineering management experience leading full stack and/or mobile teams shipping production systems.
• Experience in performance, growth, or ads engineering, preferably with app install, app engagement, or lower-funnel objectives.
• Demonstrated ability to lead complex, cross-functional projects involving Product, Data, Design, and other engineering teams.
• Strong technical judgment and ability to dive deep into architecture, data quality, and measurement details when needed.
• Strong communication skills and the ability to explain strategy, tradeoffs, and technical decisions to both technical and non-technical stakeholders.
• Commitment to building inclusive teams and promoting a sense of belonging.

In-Office Requirement Statement

• This role will need to be in the office for in-person collaboration 1 time per week and therefore needs to be in a commutable distance from one of the following offices: San Francisco, Palo Alto, or Seattle.

Relocation Statement

• This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model. #LI-AK7 #LI-HYBRID

We Offer

• Competitive base salary range: $189,308-$389,753 USD
• Equity eligibility
• Comprehensive benefits package

About the Company

At Pinterest, we believe the workplace should be equitable, inclusive, and inspiring for every employee. We are committed to providing a diverse and inclusive environment where all employees feel valued and empowered. We are an equal opportunity employer and make employment decisions based on merit. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Information regarding the culture at Pinterest and benefits available for this position can be found here.

US based applicants only