Strategic Customer Marketing Lead, Japan

About the Position

We’re seeking a Strategic Customer Marketing Lead for Japan to lead marketing strategy and execution, translating global brand priorities into impactful local programs.

Responsibilities

• Own and lead Japan market marketing strategy and execution, ensuring alignment with global and regional priorities while addressing local OEM customer needs.
• Translate global brand, portfolio, and product strategies into compelling, localized value propositions, messaging, and market-facing materials for OEM customers and executives.
• Provide strategic Japan market insights-customer expectations, competitive landscape, and trends-to inform global marketing, product positioning, and go-to-market decisions.
• Lead market-facing initiatives not covered by global or regional teams, serving as the primary marketing authority for Japan-specific programs and engagements.
• Partner with senior stakeholders across Global Marketing, Communications, Talent Acquisition, Sales, and Product to ensure consistent messaging, clear ownership, and effective cross-functional execution.
• Oversee localization and quality of all sales enablement, social, marketing, and communication materials, ensuring accuracy, brand integrity, and timely delivery.
• Lead internal and external communications execution for Japan, in partnership with the Corporate and Division Communications team, including product launches, corporate announcements, OEM engagements, and leadership messaging.
• Drive employee branding strategy for Japan in partnership with HR and Talent Acquisition, ensuring alignment with global direction while addressing local workforce priorities.
• Manage and optimize agency partners (creative, PR, social), budgets, and timelines to deliver high-impact, locally relevant campaigns and content.

Requirements

• 10+ years of experience in marketing within automotive, technology, or related B2B industries
• Experience collaborating with OEM customers or within OEM supplier organizations
• Strong capability in content creation, messaging development, and communication planning
• Experience working with local agencies and managing external vendors
• Business-level Japanese and English, written and verbal
• Bachelor's degree in Marketing, Business, Communications, or related field

Nice to Have

• Experience in employee branding or corporate communications
• Knowledge of LinkedIn Japan and other Japan SNS platforms
• Experience in global or matrixed organizations
• Familiarity with branded audio or automotive technology marketing

We Offer

• An authentic diverse, equal, and inclusive work environment that fosters and encourages professional and personal development in a truly global organization.
• The opportunity to work on products and services that touch people’s lives and will change the industrial standards, being a part of the transformations in our industry.
• Fast-paced, challenging, empowering, collaborative, flexible, and exciting work environments.
• Access to our own HARMAN University with regular updates on the new technologies and trends through various self-learning and development trainings to help grow and advance talent.
• Competitive compensation/benefit programs and recognition programs.

About the Company

Ever since the 1920s, we’ve been amplifying the sense of sound. Today, that legacy endures, with integrated technology platforms that make the world smarter, safer, and more connected. Across automotive, lifestyle, and digital transformation solutions, we create innovative technologies that turn ordinary moments into extraordinary experiences. Our renowned automotive and lifestyle solutions can be found everywhere, from the music we play in our cars and homes to venues that feature today’s most sought-after performers, while our digital transformation solutions serve humanity by addressing the world’s ever-evolving needs and demands. Marketing our award-winning portfolio under 16 iconic brands, such as JBL, Mark Levinson, and Revel, we set ourselves apart by exceeding the highest engineering and design standards for our customers, our partners, and each other.

If you’re ready to innovate and do work that makes a lasting impact, join our talent community today!