Strategic Initiatives Associate

About the Position

Strategic Initiatives Associate

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About the Role

This is a high-visibility role which sits at the border between strategic problem solving and operational execution for a fast-growing iGaming business operating across 10+ international markets. Focused on the continuous improvement of one of the most critical enablers of our growth trajectory, the end-to-end customer journey, this role will sit within the Commercial function, reporting into the Head of Strategic Initiatives with a high level of exposure to the ExCo.

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Responsibilities

Customer Journey Mapping

• Execute detailed mapping and documentation of existing customer journeys across acquisition, onboarding, activation, compliance, and retention.
• Document and evaluate user journeys, with the support of AI tooling (e.g., Claude), flagging pain points and inconsistencies across multiple brands and markets.
• Identify lifecycle friction points, customer drop-offs, and performance gaps across customer funnels.

Customer Journey Analysis

• Proactively analyze funnel data, conversion metrics, and player drop-off statistics from Tableau/BI tooling/Mixpanel to identify critical drop-off points in the customer journey.
• Support the development of journey baselines, KPIs, and performance measurement frameworks.
• Produce actionable insights to support prioritization of customer journey improvements.
• Conduct routine benchmarking and competitive analysis on competitor onboarding, payment, and engagement journeys.

Programme Execution

• Support the Strategic Initiatives Manager and Customer Strategy Manager in establishing customer journey frameworks and baseline analysis.
• Propose user communication improvements in line with legal, regulatory, and creative requirements.
• Prepare journey maps, presentations, and supporting documentation for workshops and stakeholder reviews.
• Track actions, milestones, and progress across the CCJ programme.

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Requirements

• Bachelor’s degree from a reputable university or demonstrably relevant apprenticeship experience.
• Highly curious, driven, ambitious, and independent.
• 2+ years’ experience in an analytical, fast-paced, and data-driven environment, with exposure to senior stakeholders, e.g., Management Consulting, Tech Start-Up, Banking, or equivalent iGaming business.
• Excellent communication skills-able to influence stakeholders at all levels.
• Proficiency in data analysis, Excel, PowerPoint, with knowledge of business intelligence tools (e.g., Tableau).
• Experience using customer journey mapping tools such as MixPanel will be beneficial, but not essential.
• Strong interest in the betting, games, media, technology, and entertainment industries.

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We Offer

• Hybrid work policy
• 4 weeks of Workation (T&C apply)
• Well-being allowance to support your active lifestyle
• Private health insurance
• Discounts across a range of retailers, gyms, bars & restaurants
• Employee assistance program that can provide help and guidance during challenging moments.

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About the Company

At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the iGaming industry. We’re a team of over 2000 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 19 offices worldwide.

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Join Us!

In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don’t wait for things to happen; we pounce and make it happen!

Would you be a good fit for the Leo Pride - give us a roar!

As our company working language is English, we’d like to see your CV in English, please