Strategic Insight Lead

About the Position

Strategic Insight Lead

• Full-time

The Strategic Insights Lead for HBPC & Home is a senior client-facing role responsible for shaping and delivering high-impact Thought Leadership and insight-led strategies across the business unit, with a particular focus on the client partnership. This role combines deep FMCG expertise with advanced analytics and compelling storytelling to influence client decision-making, unlock commercial opportunities, and position NIQ as a strategic growth partner. The role also plays a critical part in elevating NIQ’s industry voice through external partnerships and thought leadership, while ensuring internal alignment to deliver measurable client and business outcomes.

Responsibilities

• Lead the end-to-end Thought Leadership strategy for the HBPC & Home business unit, defining priority themes and delivering high-impact outputs that drive engagement and revenue.
• Own the Thought Leadership and Analytics pillar for the client, aligning insight development to client priorities and translating opportunities into clear, commercially actionable narratives.
• Drive commercial growth by identifying unmet client needs and shaping insight-led opportunities in partnership with Account Development teams.
• Act as a senior strategic partner to key clients, building trusted relationships and influencing senior stakeholders through proactive, insight-led engagement.
• Integrate NIQ’s full product suite (RMS, Consumer Panel, Omnisales, advanced analytics) into cohesive, client-ready storytelling that demonstrates clear ROI.
• Lead the design and delivery of executive presentations, workshops, and whitepapers that combine analytical rigor with compelling storytelling.
• Own and develop strategic relationships with key industry bodies, leveraging these partnerships to enhance NIQ visibility and unlock new opportunities.
• Shape and contribute to Joint Business Planning, ensuring insight and analytics are aligned to client priorities and deliver measurable outcomes.
• Champion innovation in insight generation and activation, ensuring NIQ remains ahead of emerging trends and client needs.
• Act as the Voice of the Customer internally, translating client feedback into actionable priorities across analytics, product, and service delivery teams.

Requirements

• Core Skills

  • Strong FMCG analytics expertise (EPOS, Panel, Omnichannel) with proven commercial application.
  • Demonstrated ability to deliver high-impact Thought Leadership and client storytelling.
  • Proven stakeholder management, with experience influencing senior client decision-makers.
  • Excellent communication, presentation, and interpersonal skills.
  • Demonstration of how to design solutions to answer client business issues.
  • A consultative style of working.
  • A proven track record of delivering success through others.
  • Ability to build strong networks and relationships, internally and with clients.

• Secondary Skills

  • Communication skills
  • Presentation skills
  • Interpersonal skills
  • Consultative style
  • Networking skills

Salary

• 45,500 GBP to 51,800 GBP gross per year. Placement within the range will depend on objective criteria including experience, skills, and internal equity considerations. We are committed to equal pay and pay transparency. Remuneration decisions are made using gender-neutral and objective criteria.

We Offer

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About the Company

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights-delivered with advanced analytics through state-of-the-art platforms-NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com.

Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the NIQ Diversity and Inclusion page.