Strategic Social & Content Planner

About the Position

Strategic Social & Content Planner

Santiago, Chile

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Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai, and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

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Responsibilities

• Lead the Social Media and Content strategy for clients, from identifying cultural insights to editorial planning.
• Design content ecosystems by platform and manage digital communities with a strategic focus.
• Move between strategy and execution, using social listening and search intelligence tools to substantiate decisions.
• Analyze metrics to continuously optimize the performance of channels, translating data into actionable recommendations.
• Integrate artificial intelligence tools to optimize research, analysis, and content generation times.
• Collaborate with planning, creativity, account, design, and performance teams.

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Requirements

• Curious, analytical, and strategically minded. Someone with the ability to transform data into ideas and use social media as a source of information for brand building.
• Solid experience in content strategy, social media platform management, and data analysis.
• Proficiency in digital ecosystem and measurement tools such as: Brandwatch, Talkwalker, Meltwater, AnswerThePublic, AlsoAsked, Google Trends, TikTok Creative Center, Meta Business Suite, Google Analytics 4, Looker Studio, or Power BI.
• Active use of AI tools (ChatGPT, Claude, Gemini, Perplexity, etc.) applied to daily work.

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We Offer

• A hybrid work approach with teams in the office an average of four days a week.
• An inclusive and dynamic work environment that values diversity and inclusion.
• Opportunities for professional development and career progression.

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About the Company

VML is committed to fostering a totally inclusive work environment that is rewarding and conducive to professional development. We believe in creating a dynamic work environment that values diversity and inclusion, and we strive to recruit a diverse list of candidates to help us achieve this goal. We will be happy to provide reasonable accommodations to individuals with disabilities who need accommodation to use or access VML's career site or to fully participate in the application process. If you need an accommodation to complete your application or any other aspect of our recruitment process due to a disability, please contact our Human Resources department or send an email to (HR contact) to request it.

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WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.