Strategic Social & Content Planner

About the Position

Strategic Social & Content Planner

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About the Company

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai, and Singapore.

VML is part of WPP, the trusted growth partner for the world’s leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

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Responsibilities

• Lead Social Media and Content Strategy: From identifying cultural insights to editorial planning.
• Design Content Ecosystems: By platform and manage digital communities with a strategic focus.
• Move Between Strategy and Execution: Using social listening and search intelligence tools to support decisions.
• Analyze Metrics: To continuously optimize the performance of channels, translating data into actionable recommendations.
• Integrate AI Tools: To optimize research, analysis, and content generation times.
• Collaborate: With planning, creativity, account, design, and performance teams.

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Requirements

• Curious, Analytical, and Strategic Thinker: Ability to transform data into ideas and use social media as a source of information for brand building.
• Experience: In content strategy, social media management, and data analysis.
• Tools Proficiency: Brandwatch, Talkwalker, Meltwater, AnswerThePublic, AlsoAsked, Google Trends, TikTok Creative Center, Meta Business Suite, Google Analytics 4, Looker Studio, Power BI, and AI tools like ChatGPT, Claude, Gemini, Perplexity.

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We Offer

• Inclusive Work Environment: VML is committed to fostering a totally inclusive workplace that is rewarding and conducive to professional development.
• Hybrid Work Approach: Teams in the office an average of four days a week.
• Reasonable Accommodations: For those who require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions, and expert strategic counsel in one company, powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunities, and drive transformational growth. For more information, visit WPP.com.

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