Strategy Manager

About the Position

MGID is a global advertising technology company and pioneer in native advertising, operating a programmatic platform that connects advertisers and publishers across 200+ countries. The company runs a real-time bidding (OpenRTB) business model with AI-powered targeting and content recommendation widgets, serving hundreds of millions of users monthly.

MGID is seeking a Strategy Manager to help define and execute the company’s multi-year strategic direction, with a strong focus on shifting from a product-led to a customer-value-led mindset, evaluating strategic product and investment opportunities, and cascading strategy into prioritized, cross-functional initiatives.

This role sits within a fast-moving, data-driven ad-tech environment and reports to the COO.

Responsibilities

• Corporate & Product Strategy

  • Lead the identification and articulation of MGID’s overall strategy and strategic direction for the next 3–5 years, aligning with business focus and growth trajectory.
  • Evaluate strategic perspectives for specific products and portfolios, assessing market exposure, competitive dynamics, and growth potential.
  • Support the shift from a product-led to a customer-value-led company by embedding customer-centric frameworks into strategic planning, prioritization, and roadmap decisions.

• Investment & Business Evaluation

  • Lead evaluations of stand-alone investment opportunities, including new products, markets, partnerships, and M&A, and prepare robust business cases with clear financial impact assessments.
  • Own and evolve company evaluation models, including DCF, NPV, IRR, and scenario analysis, and ensure consistent application across strategic and investment decisions.
  • Support participation in accelerators and corporate venture initiatives to identify and select startup investments that drive business growth and strategic synergy.

• Strategy Execution & Prioritization

  • Cascade corporate strategy into granular projects and initiatives, working closely with the CPO, CRO, and BI Director on prioritization, resourcing, and sequencing.
  • Define KPIs and performance frameworks to track strategy implementation and outcomes, and establish governance and reporting routines for strategic workstreams.
  • Monitor progress, adapt plans in response to changing market conditions, and recommend corrective actions to keep strategic initiatives on track.

• Strategic Analysis & Advisory

  • Conduct market, competitor, and customer analysis to inform strategic choices and identify opportunities and risks.
  • Facilitate scenario planning and stress testing to assess strategic resilience under different market and regulatory conditions.
  • Present strategic recommendations and status updates to senior leadership, influencing decision-making with clear, evidence-based insights.

Requirements

• 10+ years of experience in strategy, corporate development, or related roles within international tech scale-ups or high-growth environments; ad-tech or programmatic advertising experience is a strong plus.
• Proven track record in a top-tier consulting firm (e.g., McKinsey, BCG, Bain, Big Four strategy practices) or equivalent strategic role in a tech company.
• Hands-on experience preparing and presenting successful strategic cases with visible internal impact, such as new market entry, product portfolio optimization, or major investment decisions.
• Strong financial modeling skills, including practical experience with valuation methods such as DCF, NPV, and IRR, and the ability to build and maintain investment models in Excel.
• Experience working cross-functionally with product, commercial, data/BI, and operations leaders in a fast-paced, remote-first environment.
• Excellent analytical, communication, and stakeholder management skills; able to influence senior audiences and drive alignment across geographies.
• Self-starter mindset: ready to operate as an individual contributor who can both design strategy and execute hands-on.

We Offer

• Opportunity to work in a dynamic, people-first environment.
• Be part of a company that thrives on innovation, collaboration, and a passion for AdTech.
• Competitive salary and benefits package.

About the Company

At MGID, we thrive on innovation, collaboration, and a passion for AdTech. Our culture is built on openness, transparency, and a shared drive for excellence. We empower our teams to take bold steps, embrace challenges, and grow together in a dynamic, people-first environment. Here, your ideas matter, your contributions are valued, and your potential has no limits. Join us and shape the future of digital advertising!