Job Description, Responsibilities & Requirements
About the Position
SVP Marketing (f/m/x)
Berlin, Germany
Lead one of Europe's largest and most commercially ambitious marketing organizations. As the Senior Vice President Marketing, you own the strategy, operating standard, and commercial impact of a 150-person team across markets, a €200M+ annual budget, and a direct line to the Group CEO.
The mandate is clear: build the European benchmark marketing function for the category. One that pairs brand authority with relentless performance discipline, treats AI and automation as core operating infrastructure rather than initiatives, and converts every euro into measurable commercial outcome. We want a leader equally fluent in narrative and numbers, in brand thinking and unit economics, in long arc strategy and weekly execution. This is a defining seat in the company's next phase of European growth.
Responsibilities
What you will own
- Lead and scale an international marketing organization of ~150 FTE across multiple markets and senior leadership layers
- Own and optimize a yearly marketing budget of €200M+ with direct accountability for growth, marketing efficiency, customer acquisition economics, and measurable business impact
- Drive an integrated marketing strategy across brand and performance marketing, balancing long-term brand equity with commercial activation and revenue growth
- Build a high-performance organization focused on accountability, operational excellence, talent development, and execution quality
- Establish AI, automation, experimentation, and data as core enablers of marketing effectiveness and scalable decision-making
- Partner closely with Product, Tech, Finance, and Sales leadership and report directly to the Group CEO
Requirements
What we are looking for
- Proven experience leading large-scale international marketing organizations with significant budget responsibility (€200M+)
- Strong track record of delivering measurable commercial outcomes in high-growth, performance-oriented environments
- Deep expertise across both brand and performance marketing, with the ability to connect strategic positioning with acquisition efficiency and revenue impact
- Highly analytical and commercially driven mindset with strong understanding of modern marketing technology, data infrastructure, AI-enabled workflows, and experimentation frameworks
- Experienced leader of senior management teams with strong operational rigor and execution focus
- Excellent stakeholder management and communication skills at executive level
- Business-fluent English, written and spoken
We Offer
- Customers First. We obsess over customer needs and build for real, measurable value.
- Own It. We take responsibility, act early, and move without waiting for perfect conditions.
- Focus on Results. Speed and impact beat polish. Strong execution beats perfection.
- Team Up. We share openly, build trust, and hold each other to a high standard.
- Think Big. We challenge the status quo and pursue goals that change how cars are bought and sold in Europe.
- Stay Curious. We question assumptions and use curiosity as a strategic tool.
- Improve Constantly. We treat feedback as fuel and turn insight into action.
Join us, in building the best way to buy and sell cars!
Apply Now
Complete your job application by uploading your CV at the top of this application form. You can upload additional attachments, such as a cover letter or portfolio at the bottom.
Contact
Simon Werkhausen
At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor.
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