Target Marketing Specialist

About the Position

Our sales and marketing department is growing, and we’re looking for a Target Marketing Specialist who can drive predictable inbound lead flow and help us scale.

Responsibilities

• Launch and manage advertising campaigns (Meta / Google / LinkedIn).
• Test hypotheses, creatives, and audiences - quickly and systematically.
• Build funnels for SMB / startup audiences.
• Optimise CPL and lead quality based on feedback from the sales team.
• Analyse campaigns and provide transparent weekly reports.

Requirements

• 1.5+ years of experience in targeted advertising.
• Strong understanding of audience segmentation, custom audiences, lookalikes.
• Experience generating B2B leads (preferably for IT, SaaS, or services).
• Confident with Meta Ads Manager, Google Ads, LinkedIn Campaign Manager.
• Analytical mindset, data-driven decision-making.

Nice to Have

• Experience targeting US/EU/UA B2B markets.
• Understanding of IT outsourcing/outstaffing specifics.
• Ability to work closely with sales & SDR teams.
• English B1+

We Offer

• Hybrid work.
• Competitive salary + performance bonuses.
• Clear KPIs, quick feedback, no bureaucracy.
• Opportunity to influence our marketing strategy, not just execute tasks.
• Long-term cooperation with a stable workload.