Team Lead of Web Products

About the Position

We are seeking a Team Lead of Web Products with extensive experience in managing user acquisition web projects and advertising on social media and search platforms.

Responsibilities

• Build, mentor, and upskill a team of client partners and media planners, set goals, monitor KPIs, and coordinate work toward measurable business outcomes.
• Develop and execute traffic-selling strategies for leadgen verticals across social media platforms (Meta, TikTok, Snapchat, NewsBreak) and search platforms (Google, Microsoft).
• Demonstrate deep understanding of leadgen verticals (sales and performance): mainstream dating, insurance (auto, health, home), home services, sweepstakes, finance leadgen, search arbitrage, etc.
• Analyze client KPIs and campaign performance, leading multi-geo acquisition strategies, designing and executing hypothesis-driven tests across creatives, bidding, and funnels, and prioritizing initiatives based on impact and ROI.
• Communicate with the tech department regarding clients' needs in setting up tracking and attribution systems, including Pixel/CAPI, UTMs, and server-to-server integrations.
• Deliver data-driven insights through the interpretation of large datasets and trend evaluation.
• Ensure a superior client experience, manage complex situations, and resolve issues with a strategic approach.
• Analyze market dynamics, competitor activities, and average payouts across verticals to inform monetization and scaling decisions.
• Handle full-cycle traffic sales, including negotiating with partners, structuring deals, and ensuring contractual execution.
• Implement automation workflows, campaign scaling frameworks, and optimization rules to increase efficiency and reduce manual workload.
• Provide accurate sales forecasting, revenue projections, and ensure execution against commercial plans.
• Maintain strong communication and cooperation with platform representatives to secure better performance, insights, and support.
• Stay current with market trends, new technologies, and emerging business opportunities.
• Actively represent the company at industry conferences and events, maintaining visibility and credibility among key leadgen players.
• Maintain strong operational discipline: CRM, documentation, performance frameworks, and knowledge sharing inside the team.
• Prepare and present strategic reports, dashboards, and insights to senior leadership and key stakeholders.

Requirements

• Extensive experience leading User Acquisition Web Projects (Direct advertisers)
• Deep expertise in advertising on social media platforms (Meta, TikTok, Snapchat, NewsBreak) and search media platforms (Google, Microsoft).
• Proven track record managing monthly budgets of $100K+, through direct buying or optimization strategies.
• Strong analytical and data-driven skills, with the ability to interpret large datasets, identify trends, design hypothesis-driven tests (creatives, bidding, funnels), and provide actionable insights.
• Understanding tracking and attribution systems, including Pixel, CAPI, UTMs, and server-to-server integrations.
• Experience in developing, executing, and scaling multi-geo acquisition strategies, traffic-selling approaches, and campaign optimization frameworks.
• Excellent communication skills, with the ability to clearly convey ideas, resolve workplace conflicts, and maintain effective collaboration.
• Strong understanding of monetization and scaling decisions, including competitor analysis, average payout evaluation, and market dynamics.
• Skilled in implementing automation workflows, campaign scaling frameworks, and optimization rules to improve efficiency and reduce manual workload.
• Experience providing accurate sales forecasts, revenue projections, and executing against commercial plans.
• Excellent collaboration and communication with internal teams and platform representatives to secure better performance, insights, and support.
• Ability to prepare and present strategic reports, dashboards, and insights to senior leadership and key stakeholders.
• Advanced English or higher.

We Offer

• Opportunity to work remotely
• Be part of a dynamic and innovative team
• Competitive compensation package
• Professional growth and development opportunities

About the Company

Point2Web is a leading company in the digital marketing and lead generation industry, dedicated to helping businesses grow through effective online strategies and innovative solutions.