About the Position

Team Lead Performance Marketing (all genders) I Search

Remote or Köln / Darmstadt / Düsseldorf / Berlin

Full-time

Permanent Contract

About the Company

We are the tech powerhouse behind Kaufland's international online marketplace and a company within the Schwarz Group. Driven by a start-up mentality and working on an equal footing within flat hierarchies, we develop the best marketplace solutions for our customers, sellers, and partners. #FromEuropeForEurope

As a part of Online Marketing, the Performance Marketing team does everything it can to increase traffic to our online marketplaces and convert it into sales. Advertising measures are performance-oriented and are optimized towards specific KPIs via data analysis.

Responsibilities

Lead our Search team and support the team's growth through regular feedback and development conversations
Translate our company goals and OKRs into clear team goals, defining the strategies and actions needed to reach them
Drive the continuous development of our Search area, including campaign structure, bidding strategies, automation, and new trends like AI-driven developments and Search campaign innovations like AI Max
Oversee our account setup across different storefronts and use tools like Search Ads 360 to manage this, ensuring our account and campaign structure stays scalable and efficient as we grow
Initiate and lead cross-team projects, especially around automation and marketing technology, coordinating everyone involved and acting as the driving force behind these projects
Build regular reports using common BI and analytics tools, turning results into clear, actionable next steps
Help build and improve processes around automation, scripts, and structured testing within the team

Requirements

Successfully completed a technical, scientific, or economics degree
Experience in leadership and dealing with complex Search Ads accounts in an e-commerce setting
Up-to-date with relevant online marketing tools (e.g., Google Analytics, Tableau, BigQuery) and PPC advertising tools (Google Ads, Microsoft Ads, Search Ads 360)
Understanding of what scripts and automation can do for SEA processes, and know how to translate that potential into concrete actions for your team
GenAI savvy (e.g., ChatGPT, Claude) and bring your own use cases to the table
Excellent grasp of mathematical, analytical, and technical subjects, complemented by a structured, reliable, and independent way of getting work done
Fluent in English (C1), German language skills are a plus

We Offer

Create your own work-life balance: Flexibility to choose between working remotely (within Germany) or from one of our locations in Cologne, Darmstadt, Düsseldorf, or Berlin
Urban Sports Club and RSG Group Fitness Studios: Get top deals for fitness, swimming, yoga, and more
Mental Well-Being: Support on your well-being journey with special offerings such as Instahelp, the digital platform for online psychological counseling
Vacation & Sabbatical: Enjoy 30 days of vacation per year and the opportunity to take a sabbatical once you have been part of the team for a certain period! Option for Pluxee restaurant vouchers: Buy Pluxee vouchers through us and benefit from tax-advantaged meal allowances!
‘Deutschlandticket’: We subsidize your train season ticket for more mobility
Employee Discount: Receive a monthly coupon for Kaufland.de
Free choice of operating system: MacOS, Windows, or Ubuntu Linux, it's up to you
Boost your growth: Benefit from our online language learning programs, diverse in-house training, and our automated 360-degree feedback. We cover the costs for relevant conferences, training opportunities, and approved team workshops to strengthen personal interactions
Dynamic Culture: Our dynamic culture combines flat hierarchies, a start-up mentality, an international team of over 65 nationalities, and the strength of the Schwarz Group to provide you with an agile and secure working environment
Team Players: From day one, you will connect not only with your team but also with others through our digital onboarding journey, the buddy program, and regular team and company events, all-hands meetings, powerful mornings, and much more!

Check out our Principles & our blog for even more insights into our company culture!

Apply

Diversity at Kaufland e-commerce

We welcome applications from everyone, regardless of skin color, sexual orientation, gender identity, age, disability, ethnic origin, religion, and ideology. We are signatories to the Charta der Vielfalt (German Diversity Charter) – because we know that extraordinary things can only be achieved with diversity. Read more here! When applying, you can optionally include your pronouns in your resume.

Why are you the perfect fit for this position?

Don't bother with cover letters – we're interested in facts and figures! As we have very international teams, we would highly appreciate it to receive your CV or profile link in English.

We are looking forward to your application!

Kaufland e-commerce Services GmbH & Co. KG

Postal address:

Habsburgerring 2

50674 Köln

Contact

Your contact person: Alena Müller

Team Lead Performance Marketing (all genders) I Search

Job description