Team Lead SEO
Primary stack
Nice to have's
Job description
About the Position
We are seeking a Team Lead SEO to join our dynamic iGaming SEO team. This role involves leading complex projects and multi-property setups, with a focus on driving organic growth and revenue.
Responsibilities
- Build and lead the SEO team: hiring, onboarding, roles, workload, performance management
- Establish team workflows: planning, task management, quality checks before launch, reporting
- Own SEO strategy across the portfolio: gambling satellites, cross-brand properties, product mirrors
- Analyze competitors and find growth opportunities by project, brand, and market
- Launch and scale casino and gambling satellite properties: structure, pages, search visibility, analytics, go-live
- Build reporting by project, brand, and geo
Requirements
- 4+ years in SEO, including complex websites and multi-property setups
- 2+ years leading an SEO team (3+ people)
- 2+ years in iGaming SEO (casino/sports betting)
- Proven impact on organic FTDs/registrations and revenue across multiple projects or domains
- Strong SEO skills in high-competition, fast-release environments
- Experience prioritizing and delivering SEO across a portfolio
- Ability to define SEO specs, acceptance criteria, and release QA checklists
- Strong command of audit and analysis tools
- Solid understanding of iGaming funnels and metrics
Nice to Have
- Experience working in product development cycles
Skills
- Understanding of HTML, CSS, JavaScript (reading code, SEO impact assessment)
- Headless CMS and API-driven content models
- hreflang, canonicalization, noindex/nofollow governance
- robots.txt, XML sitemaps, redirect chains (301/302)
- Schema.org / JSON-LD structured data
- Core Web Vitals, page speed optimization, mobile-first UX
- CDN, caching, compression, lazy loading
- AI-powered IDEs (e.g. Cursor)
- Log file analysis and crawl budget management
- Multi-domain and multi-property indexation architecture
Soft Skills
- Communicates clearly with technical and non-technical people, listens actively, and builds trust across teams
- Stays calm and adaptable under pressure in a fast-changing, high-competition environment
- Leads with empathy, gives honest feedback, resolves conflicts constructively, and helps the team grow
We Offer
- An exciting and challenging job in a fast-growing business group
- The opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and more
- Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset
- Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan; work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day
- Modern corporate equipment based on macOS or Windows and additional equipment are provided
- Paid vacations, sick leave, personal events days, days off
- Corporate health insurance program for your well-being
- Referral program: enjoy cooperation with your colleagues and get a bonus
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
- Rewards program for mentoring and coaching colleagues
- Free internal English courses
- In-house Travel Service
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays
- Corporate events, team buildings
About the Company
PIN-UP is a fast-growing business group with a diverse team of professionals across various departments. We pride ourselves on our friendly culture, success-driven mindset, and commitment to providing a great working atmosphere. Join us to create trends, don’t follow them.
© PIN-UP Global. This job description was sourced from the employer's public career page. TheJob is not the employer — we index the posting and route candidates to the source. All content rights and hiring decisions belong to the employer.
PIN-UP Global is an international holding specializing in the development and implementation of advanced technologies, B2B solutions and innovative products. We provide certification and licensing of our products, providing customers and partners of the holding with high-quality and reliable solutions. Our holding is represented in six countries (Cyprus, Poland, Kazakhstan, Armenia, Peru, Malta). The headquarters of the holding is located in Cyprus. The CEO and owner of PIN-UP Global is Marina Ilina. Our values reflect our way of living and interacting with employees, partners and customers:🔸Be the first to lead. We are constantly moving forward and setting trends. We offer the best solutions for clients and employees thanks to our drive, commitment, and courage to implement ideas and propose changes.🔸Be an expert in your domain. We offer a quality product due to the expertise of our team. Our professionalism is based on constant development along with the company, depth of understanding of the field in which we work, and competence in our functional area.🔸Be a partner in teamwork. Synergy is an important component of our built-on trust interaction. We learn from each other and keep agreements. We achieve a common result thanks to everyone's contribution, mutual support, and the ability to negotiate.🔸Be focused on the result. We are focused on personal, corporate, and client results. All company participants achieve our goals thanks to the high speed of work, perseverance, and determination. We are working to improve the qualitative and quantitative result indicators.🔸Be open and honest in communication. We are open in our communication with clients and employees. We give constructive feedback. Straightforwardness and honesty in communication are crucial for us. We create transparent and simple policies and processes.