Team Lead SMM Community

About the Position

We are seeking a Team Lead SMM Community with 2+ years of experience in the iGaming and leadership roles to manage a remote team and optimize community strategies.

Responsibilities

• Managing a team of local Community Managers (6+): task setting, syncs, and development through mentoring;
• Developing strategies and content plans for Telegram chats, Instagram, WhatsApp, Discord;
• Analyzing and optimizing Community strategy;
• Establishing communication standards: Tone of Voice, SLA, response structure;
• Synchronizing with SMM, Support, Content teams: sharing insights, ideas, and user triggers;
• Implementing gamification mechanics, automation, and moderation tools;
• Preparing regular Community Quality reports: monthly, quarterly, by GEO;
• Managing SLA metrics via CRM, Tableau, and custom AI bots: response time, sentiment, processing status, etc.

Requirements

• Experience in the iGaming / Gambling / Betting industry 2+ years;
• Leadership role in Community / Social Media 2+ years;
• Managing a remote team (6+ people);
• Telegram / Instagram as a work environment: DAU, MAU, ER, UGC;
• English Upper-Intermediate or higher;
• Proficiency with BI dashboards and community quality metrics;
• Understanding of SLA as an operational tool: speed, completeness, tone;
• Knowledge of modern community-building practices: mechanics, moderation, gamification.

Nice to Have

• Experience at the intersection of community and product/marketing management;
• Deep understanding of business metrics: LTV, Churn Rate, CPA;
• Experience integrating CRM with chats and analytics ensuring transparent tracking of requests and communication quality.

We Offer

• Paid vacation (24 calendar days)
• Paid sick leave (10 business days)
• Day-off (4 business days)
• Family Days (3 business days)
• Corporate healthcare
• English language learning (partial coverage)
• Consultations with a psychologist
• Corporate learning
• Gamified corporate platform
• Referral program: bonuses for recommending new employees
• Dedicated People Partner for teams
• Annual corporate events and gifts for holidays/personal events
• In-house Travel service

About the Company

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