Technical Performance Marketing Manager

About the Position

We're seeking a hands-on Technical Performance Marketing Manager to own paid acquisition and marketing data infrastructure. You'll drive campaign performance across multiple platforms and work closely with Product and Engineering teams to build the tracking, attribution, and analytics foundation that powers our growth.

About ESTO

Founded in 2017, we are a fast-growing fintech company on a mission to make shopping and financial decisions effortless. By combining smart technology with customer-first thinking, we enable people to pay flexibly and businesses to grow faster. We believe finance should be simple, transparent, and built around real life. That’s why we continuously innovate to remove complexity and create seamless experiences-whether online or in-store.

As a team, we value ambition, ownership, and constant improvement. We move fast, think big, and build solutions that make a real impact on everyday lives.

Responsibilities

• Set up, manage, scale, and optimize paid campaigns across Google, Meta, LinkedIn, TikTok, and other emerging platforms.
• Use AI tools (like Claude or in-platform) in everyday work to optimize and analyze campaign performance, automate routine workflows.
• Own our Google Tag Manager (GTM) setup. With the help of Product and Engineering teams, review and maintain server-side tracking, tags, pixels, and conversion APIs to ensure flawless data collection.
• Dive deep into Google Analytics 4 (GA4) to analyze user journeys, attribution models, and post-click behavior. Build custom reports and dashboards.
• Bridge marketing and product-define data layer and custom event tracking requirements.
• Constantly test audiences, creatives, landing pages, and bidding strategies to lower CAC and scale volume efficiently.

Requirements

• 3–5+ years of hands-on experience managing substantial ad budgets across Google, Meta, and other platforms is a plus.
• A strong curiosity or practical experience in building AI-driven Marketing operations.
• Proficiency in Google Tag Manager (GTM) and GA4. You should be comfortable working with triggers, tags, events, data flows.
• Ability to speak the same language as product managers when requesting backend event tracking.
• Understanding of attribution modeling.
• Strong English communication skills, both written and verbal.

Nice to Have

• Knowledge in technical SEO and generative engine optimization (GEO) is a plus.

We Offer

• 28 days annual leave + public holidays + your birthday off - always 🎂
• Hybrid work + flexible hours
• Paid sick leave + 3 Wellbeing Days
• Modern pet-friendly office in Tallinn with a fully stocked kitchen with snacks, fruit & drinks
• Monthly Stebby allowance for sports & wellness
• Collaborative & multicultural team · regular events & offsites · freedom to bring ideas and make an impact

About the Company

Thinking big since 2017.

Since launching in Estonia in 2017, ESTO expanded to Lithuania in 2020 and Latvia in 2021.

Today we partner with 11,000+ merchants and serve nearly a million customers on a mission to simplify money by removing complexity, embracing transparency, and putting people first.

We’re driven by innovation that makes finance effortless, empowering people to take control of their financial future.

Equal Opportunity Employer

We are an equal opportunity employer that values diversity and inclusion. We’re committed to creating a workplace where everyone feels welcome, has equal opportunities, and is treated fairly and with respect.