TikTok Creative Strategist (Barcelona)

We usually respond within a week

About the Position

Kiloverse is the operational force that helps ventures grow - building the systems, teams, and infrastructure that turn ideas into scalable businesses. Behind every fast-growing product, there’s a group of people who think like owners, act fast, and execute with precision.

Here, you’ll find people who want to break big in their careers - working side by side with entrepreneurs and founders to build ventures that redefine the health, wellness, beauty, or travel industries.

Responsibilities

• Develop and execute high-performing TikTok ad creative strategies focused on driving measurable business results
• Align creative concepts with performance goals (ROAS, CTR, CPA, CVR) and continuously optimize for growth
• Write clear, actionable creative briefs for content creators, designers, editors, and production teams, with a strong focus on direct-response and performance marketing
• Collaborate with project managers, media buyers, and the marketing team to ensure creative excellence and campaign success
• Analyze creative performance, A/B test results, and audience insights to improve engagement, conversions, and scalability
• Conduct competitor research and stay ahead of TikTok trends, platform updates, and emerging creative best practices
• Craft compelling ad scripts, hooks, captions, and CTAs optimized for TikTok's native content environment
• Identify winning creative angles, UGC concepts, and storytelling frameworks that resonate with target audiences

Requirements

• 3+ years of experience in performance-driven creative strategy, with a strong focus on TikTok advertising
• Portfolio showcasing successful TikTok campaigns, ideally targeting the U.S. market
• Deep understanding of TikTok's platform dynamics, content trends, creator ecosystem, and ad formats
• Strong knowledge of performance marketing metrics, including ROAS, CPA, CTR, CPC, and conversion rate
• Creative and analytical mindset with the ability to turn data insights into winning creative strategies
• Excellent English communication skills and the ability to create content that resonates with U.S. audiences
• Highly curious, adaptable, and passionate about testing new creative concepts and pushing performance boundaries
• Experience working with UGC creators, influencer content, and short-form video production (preferred)

Salary

Gross salary range is 3500-4500 EUR/month.

Location

Barcelona, ES

About the Company

Kilo is a company that helps ventures grow by building the systems, teams, and infrastructure that turn ideas into scalable businesses. We work with entrepreneurs and founders to build ventures that redefine the health, wellness, beauty, or travel industries.

We Offer

• Own your wellness: Health insurance (after probation), on-site physiotherapist, office gym, fitness classes, 7 extra days off, 3 for weddings, hybrid work, and the freedom to work 2 months from anywhere in the world.
• Boost your daily life: Pet-friendly office, fresh breakfasts, hot lunches, stocked drawers and fridges, rooftop and cellar events, 10 social clubs, public transport card for Vilnius, and Perks.lt perks.
• Shape your growth path: Coaching, mentorship, training, conferences, online courses, subscriptions, books, and a €1100 yearly budget for personal or team growth.
• Drive global impact: Build impact across 30+ brands worldwide, launch bold projects, step in as a co-founder, and earn €1500 for every successful referral.

Additional conditions apply based on your residence location.