Trade Marketing Manager South America

About the Position

We are seeking a Trade Marketing Manager for South America to lead trade activities, promotions, and events, guiding teams and suppliers.

Responsibilities

• Manage trade activities, promotions, and events related to the brand/company and clients/customers by guiding the team and external suppliers for South American markets.
• Support internal demands providing Continental´s stakeholders value and satisfaction.
• Manage the creation and production of POS materials for institutional, promo, and product exhibitions.
• Manage the implementation of new POS identification, projects for new stores, trade-brand guidelines execution aligned with brand strategy.
• Merchandising administration (production, distribution, etc.)
• Promotion: Manage the development and implementation of trade and promotional campaigns for PLT tires including special dates calendar.
• Events: Manage all types of institutional events (brands, dealers, sales, product launches, sponsorship, etc): planning, implementation, and evaluation.
• Tool box manuals developments to guide events procedures and participation such as: Plant visits, pit stops, and other special events.
• Loyalty Programs: Responsible for managing all loyalty programs (PLT and TT) related to channel developments and sell out in South America.
• Budget administration: Manage the PLT and TT annual trade marketing budget. Control the expenses aligned with the financial area.

Requirements

• Graduate or postgraduate in administration, communication, engineering, or marketing.
• More than 5 years’ experience in communication/marketing activities within leadership.
• Experience in negotiation with suppliers and coordination of advertising agencies.
• Experience in all kinds of communication activities (sell in, sell out promotions, Institutional campaigns, Media Campaigns, Events, Trade), online and offline integrated communication, New medias.
• Budget management skills required (accountability, process oriented), project management.
• Previous 5 years of experience leading teams.
• Experience working with international and multifunctional teams.
• Fluent level of English is mandatory; Knowledge of Portuguese will be considered an asset.
• Negotiating with suppliers.
• Good organization for planning and execution.
• Knowledge in project planning (excel lists, follow-up of milestones, complex overviews, budget follow-up).
• Great knowledge in communication and marketing campaigns.
• Knowledge in promotions, trade marketing, events, and budget control.

We Offer

• Competitive salary
• Opportunity to work with a leading multinational company
• Professional development opportunities
• Work in a dynamic and innovative environment

About the Company

Continental, a German multinational that offers safe, efficient, intelligent, and affordable solutions for vehicles, machines, traffic, and transport. In 2020, it generated sales of €37.7 billion and currently employs around 235,000 people in 58 countries and markets. In 2021, the company celebrates its 150th anniversary.

Additional Information

Ready to drive with Continental? Take the first step and fill in the online application.

Job Location

Full-time position, On-site

I'm interested

Refer a friend

Share this job