About the Position

UI Lead (Commerce)

London, England, United Kingdom

About the Company

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai, and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

The Opportunity

We are looking for an ambitious, confident, and detail-oriented UI Design Lead who wants to work at the forefront of digital design, working within a cross-functional creative team to improve user experience and ultimately increase conversion.

This role is ideal for a strong individual who has experience working in e-commerce, who is passionate about UI design. Someone that thinks conceptually and leads the execution of online visual identity as well as being skilled in conversion-led design for transactional websites.

Responsibilities

Creating digital brand look and feel, design systems, and pixel-perfect responsive interfaces for key clients, ensuring usability and accessibility standards are met and both user and business needs are fulfilled.
Taking a systematic approach to design, anticipating future needs, and building in flexibility and efficiency.
Leading and supporting multiple designers and elevating and strengthening our UI Design offering.
Clearly and persuasively communicating the design process to clients from concept to solution, proactively owning problems and feedback.
Working from our London office regularly – expected to be one day a week.

Requirements

Design Excellence and Leadership:
- Demonstrable eCommerce experience.
- Skilled in standard software: Figma, Adobe Creative Suite.
- Creative, yet meticulous. Detail-oriented with a keen sense of craftsmanship.
- Enjoys leading designers to help them create their best work.
- Willing to adapt and take on new challenges and driven to continually improve.
Brand and Design Systems:
- Experience creating, evolving, and developing brand identity.
- Understand and able to create and theme design systems for brands that we work with.
- Systematic approach to work, anticipating future needs for clients and customers.
- Keen collaborator with software engineering.
Approach:
- Great attitude, strong work ethic, excellent communication skills.
- Ability to manage own projects and to work quickly and accurately to tight deadlines.
- Able to multi-task and perform well under pressure.
- Excellent time management and problem-solving abilities.
Presentation:
- Leads design on key accounts with senior stakeholders, presents concepts, and owns design decisions.
- Senior representative of the UI & Content team within the agency.
- Comfortable pitching as part of a wider team.
- Enthusiastic, self-confident, and self-motivated.
Experience:
- Experience working at a number of digital/creative agencies and/or in-house design studios.
- Degree educated in Graphic design/UI or similar discipline.
- Breadth of experience across sectors/audiences.
- Compelling portfolio that demonstrates high-quality design online, including eCommerce.

What We Offer

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritize your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Permanent only:

We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family-friendly policies, discounts with hundreds of retailers, and much more.

Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains, and Courage.

We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish.
We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

About VML Enterprise Solutions

Our Enterprise Solutions division houses strategic consultants, creative and technical architects, and skilled developers and operators that together help some of the world’s leading organizations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B, and social platforms. With over 4,200 experts in 55 operational centers across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.

We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell, and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools, and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.

As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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UI Lead (Commerce)

Job description