User Acquisition Lead (Setapp)

About the Position

MacPaw is a software company that develops and distributes software for macOS and iOS. Today, we have 20 million active users across all our products, and every 5th Mac on Earth has our product installed.

At MacPaw, we believe humans and technology can reach their greatest potential together. We gather open-minded people who support each other and aspire to change the world around us, making millions of people’s lives easier with technology.

Our flagship products include CleanMyMac, Setapp, ClearVPN, Moonlock, and more. Now, we’re stepping into an important new stage: launching a product ecosystem with a new AI Mac Assistant - Eney.

We’re looking for a User Acquisition Lead to spearhead performance marketing for Setapp-MacPaw’s curated platform that provides access to a premium ecosystem of vetted tools for macOS, iOS, and the web.

Setapp is currently evolving from its subscription model into a comprehensive software marketplace, expanding how users discover and license individual apps. To guide this transformation, we use insights from market research and validate the business model: running fast paid traffic experiments and checking unit economics firsthand.

In this role, you will take full ownership of our global paid acquisition strategy, optimize media budgets, and lead a dedicated team of performance and creative specialists.

Responsibilities

• Driving **rapid validation testing **via paid traffic to uncover new product economics.
• Generating and testing high-converting hypotheses for digital funnels and landing pages.
• Designing global media plans and selecting the optimal paid channel mix.
• Optimizing the conversion rates throughout the funnel.
• Conducting audits and optimizing the user acquisition funnel, prioritizing high-impact improvements.
• Evaluating existing marketing reporting systems and implementing enhancements to ensure real-time, actionable insights on key growth metrics.
• Generating ideas, launching and testing hypotheses, analyzing results, and defining next steps to improve performance.
• Monitoring and analyzing campaign performance using key metrics (CPA, CAC, LTV, CTR, CR, etc.).
• Collaborating with cross-functional teams, including a product manager, copywriter, marketing designers, and analysts, to deliver high-performing ad creatives and landing pages.
• Providing regular performance reports, identifying trends, and sharing optimization insights.
• Owning the whole user acquisition strategy - from scaling existing acquisition channels to looking for expansion opportunities.
• Leading, mentoring, and structuring a high-performing growth marketing team.

Requirements

• 5+ years of experience in user acquisition/performance marketing, with a strong focus on B2C SaaS or E-commerce Marketplaces in **Tier-1 **markets.
• Successful track record of launching and managing Google and Meta Ads campaigns in a metrics-driven environment.
• Proven track record of effectively managing big marketing budgets.
• Experience in managing teams with 3+ people.
• Proven track record of effectively optimizing performance metrics (CPA, CAC, ROMI, etc.) to meet business objectives.
• Experience with conversion rate optimization and funnel analysis.
• Strong analytical skills (ability to find cause-and-effect relationships, prioritization) and experience conducting A/B tests.
• Hands-on experience with advanced marketing analytics tools (e.g., Google Analytics, Looker Studio, Tableau, etc.).
• Ability to think creatively and develop innovative strategies to attract new users.
• Results-oriented mindset with a high level of autonomy and responsibility.
• Ability to stay up to date with industry trends and continuously look for growth opportunities.
• Knowledge of key e-commerce mechanics.
• At least an Upper-Intermediate (B2) level of English.

Nice to Have

• Experience in new market expansion (specific GEO or Tier 2).
• Experience in AI automating and optimizing routine tasks.

We Offer

• We are a Ukrainian company, and we stand with Ukraine against the russian aggression. We maintain workplaces for the mobilized Macpawians and provide financial support to colleagues or their families affected by the war. Here, you can also read about the MacPaw Foundation, which intends to help save the lives of Ukrainian defenders and provide relief to as many civilians as possible.
• We are committed to our veterans. Our Veteran Career and Empowerment Program is designed to ensure our veterans and active military personnel receive the recognition, support, and opportunities they deserve.
• Hybrid work model. Whether to work remotely or at the hub is entirely up to you. If you decide to mix it, our Kyiv office, which works as a coworking space, is open around the clock. The office is supplied with UPS and Starlink for an uninterrupted work process.
• Your health always comes first. We guarantee medical insurance starting on your first working month. For those abroad, you can receive a yearly Medical insurance allowance as compensation for managing your medical expenses.
• Flexible working hours. You can choose a schedule that is comfortable for you. No one here tracks your clock in/out because MacPaw is built on trust and cooperation.
• Space to grow both professionally and personally. Education opportunities to grow both hard and soft skills, annual development reviews, and internal community.
• Teams we are proud of. We build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback.
• Office designed for people (and pets). Our office has it all: a spacious workplace with enough room for sitting up, lying down, and running around; a gym for recreation; cozy kitchens; a sleeping/meditation room; and a terrace with a view where we throw summer parties. Also, we have two cats living in the office.
• Time-off policy that covers life’s needs. Convenient personal time-off policy to help you take care of essential matters in your personal life, and parental leaves. On top of all that, sabbaticals are open after 5 years of being with MacPaw.
• Join social initiatives with MacPawCares. MacPaw participates in numerous humanitarian aid and charity projects across many fields, and you are welcome to jump in to make the world a better place.
• We’re an equal-opportunity employer. Here is a safe place for applicants of all backgrounds. We are hiring talented humans. Meaning with all our variety of backgrounds and identities, including service members and veterans, women, members of the LGBTQIA+ community, individuals with disabilities, and other often underrepresented groups. MacPaw does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Some benefits are under development, and new adjustments are possible.

Here's how we hire

Steps may differ depending on the position, but this is our usual hiring process.

• Introduction Call: We’ll tell you about the role and MacPaw and ask you to tell us about your experience and aspirations.
• Skills Assessment: This step may include additional interviews and/or test tasks to figure out whether your skills match the requirements for the role.
• Final Interview: We want to learn more about you as a person and your approach to life. That’s also a great place for you to ask more about us.
• Reference Check: We will ask you to share the contacts of up to 3 people you worked with for a quick reference check.
• The Decision: We love telling the good news and are ready to give you feedback if things don't work out.

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