User Acquisition Manager

We're looking for a passionate and data-driven User Acquisition Manager to join our fast-growing mobile gaming company. In this role, you will be responsible for managing and optimizing marketing campaigns to drive profitable user growth for our portfolio of games. You will work closely with our UA, Creative, and Product teams to acquire high-quality users and achieve our ambitious business goals.

About the Position

You will be responsible for managing and optimizing marketing campaigns across multiple ad networks and platforms, focusing on profitability (ROAS) and key KPIs like CPI and CTR. You will collaborate with the creative team to develop, test, and refine ad creatives, providing data-driven feedback and clear briefs to maximize engagement and conversions.

Responsibilities

• Manage and optimize user acquisition campaigns across multiple ad networks and platforms, focusing on profitability (ROAS) and key KPIs like CPI and CTR
• Collaborate with the creative team to develop, test, and refine ad creatives, providing data-driven feedback and clear briefs to maximize engagement and conversions
• Build and maintain strong relationships with external partners, including ad platforms, networks, and agencies, to diversify UA efforts
• Monitor game performance metrics, including retention and LTV, to ensure acquisition of high-quality, engaged players
• Ensure data accuracy via MMPs, troubleshoot attribution issues, and make budget and optimization decisions based on reliable data
• Prepare regular performance reports and provide actionable insights to UA and Product teams, aligning the organization on growth strategy
• Conduct market research and competitor analysis to identify trends, growth opportunities, and best practices in mobile gaming and advertising
• Assist with budget management, ensuring campaigns are efficient and within allocated budget

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Economics, or a related field, or equivalent hands-on experience in marketing operations, creative production, or digital campaigns
• 3+ years of experience in marketing, user acquisition, or related fields
• Strong analytical skills with proficiency in Excel or Google Sheets; skilled in validating tracking links, troubleshooting campaigns, and verifying attribution paths
• Creative-minded: you don’t need to design, but you “get” the creative side of marketing
• Excellent written and verbal communication skills; collaborative and proactive in keeping teams aligned
• Ability to manage multiple projects simultaneously and adapt quickly in a fast-paced environment
• Basic understanding of digital advertising platforms and metrics is a plus
• Passionate about mobile gaming with solid industry knowledge
• Eager to learn, grow, and thrive in a dynamic environment

We Offer

• Opportunity to work in a fast-growing mobile gaming company
• Collaborative and innovative team environment
• Remote work opportunities

About the Company

Candywriter is a leading mobile game studio located in Miami, Florida and part of the Stillfront Group. We have been developing niche gaming experiences for our players since the company's founding in 2006. Our collaborative team of developers, designers, and storytellers pushes the boundaries of interactive entertainment by creating games that are as fun as they are impactful.