User Acquisition Manager
Primary stack
Nice to have's
Job description
About the Position
We are IntellectoKids - one of the world’s leading EdTech apps for children aged 2–7, with 50k+ active subscribers. Our mission? To make screen time smart, engaging, and educational. We are expanding our team and looking for an experienced and ambitious User Acquisition Manager (UAM) to further scale our business.
Responsibilities
- Scaling advertising for our subscription-based products on Meta Web OR App funnels with a focus on performance marketing.
- Prioritization, structuring, implementation, and scaling of the new user acquisition channels for our subscription-based mobile application (optional).
- Ownership of the selected UA-funnel aimed at achieving key performance indicators (KPIs) and business goals.
- Deep analysis of the UA-trends and continuous learning.
- Introduction of the UA-automation/AI solutions.
- Making data-driven decisions, analyzing both marketing and product metrics, and leveraging BI tools (e.g., Tableau, AppsFlyer, Meta Business Manager) for reporting and insights.
- Hands-on campaign setup and optimization.
- Systematically expanding professional networks.
Requirements
- Recent 2+ years’ experience in UAM role in a subscription-based mobile products marketing on Meta (with budgets above 300$k/month).
- Proven success on Google (Web/App), Applovin (Web) will be a strong plus.
- 3+ years of overall professional experience in performance marketing.
- Deep understanding of performance marketing principles and w2w/w2a funnels.
- Advanced expertise in marketing and product analytics, with proficiency in BI platforms.
- A proactive, hands-on approach to problem-solving and campaign management.
- Upper-Intermediate English or higher.
We Offer
- An opportunity to work for a clean and useful product – we have developed a strong product and loyal user base.
- Unlimited motivation (bonus scheme) based on your performance.
- Clear performance assessment process, personal development program, and transparent decision-making – we value our people, which enables us to keep the best in the team.
- A strong culture of data-driven decision-making.
- A high degree of autonomy (and responsibility).
About the Company
We passionately develop educational apps for kids and their parents. People Finding talent for the right places and helping them grow. Culture Valuing your impact and feeling appreciated is what we aim for. Job format Depending on your position, we can offer remote or office work formats.
Contact Us
Email: [email protected]
Address: 167 City Road, London, Greater London, United Kingdom, EC1V 1AW
© IntellectoKids. This job description was sourced from the employer's public career page. TheJob is not the employer — we index the posting and route candidates to the source. All content rights and hiring decisions belong to the employer.
IntellectoKids is one of the leading developers of educational apps for kids ages3-7.Our apps are ranked in the top-15 in the ‘Kids 5 & Under’ App Store category in the US, UK and 40 other countries.Our goal is to create products at the intersection of education and game dev that will help children develop and get ready for school. In IntellectoKids applications we teach children according to international standards and methodology, using games, characters, cartoons and a well-thought-out narrative.The company is headquartered in the UK and Cyprus.