User Acquisition Manager

About the Position

User Acquisition Manager

If you’re passionate and data-driven, and excited to drive game growth through smart, creative marketing campaigns, this role is your next big move.

We're looking for a passionate and data-driven User Acquisition Manager to join our fast-growing mobile gaming company. In this role, you will be responsible for managing and optimizing marketing campaigns for our flagship titles and new games to drive profitable user growth for our portfolio of games. You will work closely with our UA, Creative, and Product teams to acquire high-quality users and achieve our ambitious business goals.

Responsibilities

• Manage and optimize user acquisition campaigns across multiple ad networks and platforms, focusing on profitability (ROAS) and key KPIs like CPI and CTR.
• Collaborate with the creative team to develop, test, and refine ad creatives, providing data-driven feedback and clear briefs to maximize engagement and conversions.
• Plan and execute soft launch and global launch campaigns for new games.
• Build and maintain strong relationships with external partners, including ad platforms, networks, and agencies, to diversify UA efforts.
• Monitor game performance metrics, including retention and LTV, to ensure acquisition of high-quality, engaged players.
• Ensure data accuracy via MMPs, troubleshoot attribution issues, and make budget and optimization decisions based on reliable data.
• Prepare regular performance reports and provide actionable insights to UA and Product teams, aligning the organization on growth strategy.
• Conduct market research and competitor analysis to identify trends, growth opportunities, and best practices in mobile gaming and advertising.
• Support with App store optimization and testing.
• Assist with budget management, ensuring campaigns are efficient and within allocated budget.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Economics, or a related field, or equivalent hands-on experience in marketing operations, creative production, or digital campaigns.
• 3+ years of experience in marketing, user acquisition, or related fields.
• Experience in managing Google Ads, Facebook Ads, TikTok, SDK video networks (Applovin, Unity, Ironsource) and CPE partners in MENA / GCC markets, US and internationally.
• Strong analytical skills with proficiency in Excel or Google Sheets; skilled in validating tracking links, troubleshooting campaigns, and verifying attribution paths.
• Creative-minded: you don’t need to design, but you “get” the creative side of marketing.
• Excellent written and verbal communication skills; collaborative and proactive in keeping teams aligned.
• Ability to manage multiple projects simultaneously and adapt quickly in a fast-paced environment.
• Passionate about mobile gaming with solid industry knowledge.
• Eager to learn, grow, and thrive in a dynamic environment.
• Experience in App Store Optimization as well as Product Marketing and planning and executing marketing activations is a plus.

About the Company

Babil Games

"Where MENA Plays Bold"

Babil Games was founded in 2012 to elevate the gaming landscape for the Arabic-speaking world, filling a gap with culturally relevant content. Headquartered in Dubai and Amman, and part of Stillfront since 2016, we combine MENA market insights with global expertise to deliver exceptional gaming experiences. Join Babil Games and help shape the future of mobile gaming. Apply now to be part of our dynamic team!

Stillfront

Stillfront is a global gaming company. We develop a wide range of digital games that attract over 50 million players each month. From well-established franchises like Supremacy, Big Farm, and BitLife to niche games, we span many different genres, including strategy, simulation, RPG and action, and casual and mash-up games.

We believe gaming can be a force for good. And we want to create a gaming universe that is digital, affordable, equal, and sustainable. So, we focus on developing games that are all about having a rewarding hobby, a great social experience, or a strategic challenge.

Our HQ is in Stockholm, Sweden, but our game development is done by teams and studios all over the world. Our main markets are the US, Japan, MENA, Germany, and the UK. We’re proud that our company shares are listed on the Nasdaq Stockholm.