User Acquisition Manager (Social)

About the Position

We're seeking a proactive and results-driven User Acquisition Manager (Social) with a strong desire to grow within the field of performance marketing and client work. The User Acquisitions Manager will play a pivotal role in driving scalable growth for Point2Web by planning, launching, and optimizing paid social campaigns across Meta (Facebook/Instagram), TikTok, and Snapchat. The ideal candidate should have the ability to independently manage and scale budgets, own full-funnel execution, and continuously optimize campaigns to achieve predefined KPIs such as CPA, CPI, CAC, and ROAS.

Responsibilities

• Plan, launch, and optimize paid social campaigns across Meta (Facebook/Instagram), TikTok, and Snapchat to achieve target KPIs (CPA/CPI/CPL, CAC, ROAS etc.) and volume goals.
• Own end-to-end full-funnel execution, and also operate independently on mid/low funnel to deliver efficiency and KPI targets.
• Manage and scale $100K+/month budgets: maintain daily/weekly pacing, reallocate spend, scale up/down with clear guardrails, and apply risk-managed decision-making to grow profitably.
• Build and maintain a structured testing roadmap: develop hypotheses, prioritize tests, and execute experiments across creatives, audiences, offers, bidding, and placements, including interpretation of results (including lift/holdout/incrementality).
• Drive creative performance from the media side: write clear briefs for UGC/static/video, define test matrices, and provide actionable performance feedback (no requirement to produce creative assets personally).
• Own conversion optimization from the media perspective: identify funnel drop-offs, propose landing page/offer tests, and drive implementation.
• Ensure strong measurement and attribution across web + app: align platform reporting with GA4 and third-party measurement tools to make confident optimization and scaling decisions.
• Own tracking readiness and data quality: ensure pixels/events/postbacks are properly implemented and validated (in coordination with dev/tracking teams as needed), maintain UTM discipline, run QA checks, and use the data correctly for optimization.
• Deliver clear reporting and communication: weekly/monthly performance summaries, insights, and next-step action plans.
• Maintain operational hygiene: test logs, budget trackers, and performance dashboards; document decisions and next steps.

Requirements

• 3+ years of hands-on paid social performance buying experience with proven results scaling Meta (Facebook/Instagram), TikTok, and Snapchat across multiple accounts.
• Full-funnel + efficiency focus: able to drive structured testing across the full funnel, and also operate independently in mid/low funnel to hit KPIs.
• Deep understanding of performance KPIs and how to optimize to them: CPA/CPI/CPL, CAC, ROAS, CVR, CTR, CPM, CPC, AOV/LTV - with clear decision-making based on signal quality and funnel stage.
• Proven success scaling campaigns profitably beyond $100K/month: strong budget ownership, pacing discipline, guardrails, and risk-managed scaling.
• Strong testing methodology; hypothesis-driven testing across creatives, audiences, offers, and bidding; clean experiment setup and interpretation (including incrementality / lift / holdout).
• Strong attribution & measurement judgment (web + app): comfortable aligning platform reporting with GA4 and third-party measurement tools to make confident optimization decisions.
• Owns conversion optimization from the media side: diagnose performance drop-offs across the user journey, propose landing page/offer tests, and drive iterations with stakeholders (no need to build pages/creative personally).
• Proficiency with analytics & tracking: GA4, Adjust / AppsFlyer, pixel/events, postbacks, UTM discipline, and QA mindset.
• Meta and TikTok certifications preferred.
• Advanced spreadsheet skills (Google Sheets/Excel): pacing models, funnel reporting, cohort/LTV analysis, dashboards, and executive-ready summaries.
• Highly organized, results-driven, and proactive: strong time management, clear documentation, and crisp communication in a fast test-and-learn environment.

Nice to Have

• Working knowledge of Google Ads, Microsoft Ads, NewsBreak.
• Familiarity with tools (ClickUp, Slack).

Working Conditions

• Location: Kyiv, Ukraine (with remote options in USA, Canada, Estonia, China)
• Working Hours: Three time slots of working hours in the office: from 11:00 to 20:00, from 12:00 to 21:00, or from 13:00 to 22:00 (EEST Time Zone).
• Compensation: Fix rate + % of profit.
• Benefits: 20 working days of Time off + 3 Free days + 3 days of Health-related absence per year.
• Additional Perks:
  • English classes tailored to your current level.
  • Modern, well-equipped office in Kyiv, complete with lunches/snacks and coffee.
  • Increasing the professional level with courses, training, certifications, and conferences.

About the Company

At Point2Web, we're a galvanizing force in the pulsating heart of the web services industry, sparking creativity and catalyzing innovation at every turn. We've designed an environment that encourages initiative, celebrates teamwork, and reveres results. Our Point2Web family has planted roots in the USA, Canada, Ukraine, Estonia, China, and South Korea. But no matter where we are in the world, we've created a space where ideas are not only welcome, they're the lifeblood of our business.

We keep things nimble, fostering a culture that encourages swift, decisive action. We're not fans of red tape. We love openness, flexibility, and discussion because that's what keeps us close, efficient, and human.